Acerca de Sarah
Bonjour à tous,
Après 3 années d'expérience dans le pilotage de projets stratégiques chez DIM et 6 années en tant que directrice régionale (plus de 50M€ de CA et >250 personnes managées au total) dans le prêt-à-porter, je suis aujourd'hui consultante en retail.
J'accompagne les retailers de tout type (mode, cosmétique, luxe, hôtellerie et restauration, distribution, etc.) et de toute taille sur les aspects d'amélioration de la performance. J'accompagne également les entreprises dans le management de leur projets de transformation retail.
Quelques exemples de projets sur lesquels je peux vous accompagner :
1. STRATEGIES DE CROISSANCE
- Diagnostics et analyses de la performance actuelle (matrices de performance, analyse des KPIs : PM, IV, etc.)
- Identification et priorisation des leviers de croissance (cross-selling, up-selling, fidélisation, etc.)
- Plan d'action et accompagnement à la mise en œuvre
2. AMELIORATION OPERATIONNELLE
- Amélioration des parcours clients
- Mise en œuvre de process (ouverture de boutiques par exemple)
3. GESTION DE PROJET
- Accompagnement dans la réalisation de projets / Project Management
4. FORMATION ET COACHING
- Sessions de formations collectives ou de coachings individuels (plus de 200 personnes formées)
Chaque projet est unique, et je serai ravie d'apporter mon expertise pour vous accompagner.
Sarah
Francés
Bilingüe o nativo
Acepta trabajo presencial
Paris (hasta 50 km)
Experiencia
- DIMRetail Area Manager & Strategy Project Managernoviembre de 2022 - Hoy (3 años y 7 meses)Madrid, Spain1. Retail Area Manager 30 stores (Southern & Eastern regions)- Global turnover in 2022 of the managed area: 10M€- Manage, empower and coach a team of 40 people to reach customer experience excellence and maximize performance.- Obtained the award of the best Area Manager 2. Strategy Project Manager Designed the retail development strategy of DIM to develop the footprint in accordance with DIM objectives- Created the documents to be presented to the group Retail Director (business model, operational model, financial model, etc.)- Project management with internal stakeholders (nationally and internationally) to ensure alignment and deadlines are met 3. Trainer- Designated to train DIM sales associates (50 people) on sales techniques through collective training sessions- Animated team building sessions and national meetings to ensure best transmission of sales practices through individual and collective challenges
- DIMRetail Area Managerdiciembre de 2020 - noviembre de 2022 (1 año y 11 meses)Paris, France✔️ Financial & KPIs management – 35 stores (Greater Paris area, Northern & Eastern regions, Benelux)- Defined financial goals with upper management for stores under management and monitoring weekly reporting of stores' performances- Monitored the proper deployment and application of the strategy and procedures- Optimized costs (e.g. tracking of temporary work to guarantee the ratio of payroll/turnover)- Elaborated operational action plans after in-store visits (frequent trips) ✔️ Team management – 40 people- Successfully coached sales teams to ensure the DNA of the brand and the financial KPIs are upheld in store at all times- Upskilled team under management through the implementation of evaluation schemes and monthly qualitative bonus ✔️ Administrative management & store lifecycle management (openings, renovation and closings)- Management of a varied network of branch stores, outlets and shop in shop: interface with head office support services (purchasing, supplies, trade marketing, finance, IT, HR…)- Managed and organized new stores openings (key accounts like Galeries Lafayette, independent stores, outlets malls, partnerships) from A to Z- Optimized procedures (wrote store openings workbook, merchandising guidelines, integration book for new employees for national deployment)
- Groupe MCC (NOT SHY, Absolut Cashmere, KSHMR Tribu)Retail Area Managerdiciembre de 2017 - diciembre de 2020 (3 años)Paris, France✔️ Financial and team management – 6M€- Increased total turnover x6 from new income generation while maintaining margins:- Developed footprint from 8 to 40 stores in France, Swiss and Benelux (independent stores, outlets, affiliates, pop-up stores)- Designed pricing strategies and commercial operations (partnership with startups…)- Exceeded sales targets by 30% during wholesale trade show (e.g. Who's Next)- Managed a team of 50 people and recruited 30 employees ✔️ Operational improvements- Optimized internal procedures (store openings workbook, integration book for new employees, legal monitoring, merchandising bible, etc.)- Improved stock planning through sales predictive analytics- Openings standardization processes : works, team management during set ups, launch events: 32 openings in 3 years.
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Formación
- Master's degree - Graduated with high distinction, Fashion, Luxury and Arts of livingMod'Art International Paris2013Master's degree - Graduated with high distinction, Fashion, Luxury and Arts of living
- Certificate IV in Fashion Business - Sydney - Graduated with high distinctionFBI Fashion College2016Certificate IV in Fashion Business - Sydney - Graduated with high distinction