Soraya Ferhani Valls

Strategic Leadership & Departmental Transformation: Founded and structured the Project Management Department, centralising PMs from siloed IT and Marketing teams into a single cross-functional unit.

HR Strategy & Compliance: Primary HRBP for the Spanish market. Adapting global policies to Southern Europe's legal framework. Oversee labour law compliance, digital working hours registration and remote working legislation implementations.

Global Mobility & Legal Support: Managed international work permit applications and renewals for foreign talent, ensuring a smooth landing and full legal compliance with Spanish immigration laws.

Leadership Coaching: Launched the "Leadership Book Club" initiative to homogenise management styles across technical and creative leads, improving cross-departmental empathy and addressing implicit gender biases in leadership.

HRIS & ATS Architecture: Directed the end-to-end implementation of HiBob, Personio, Factorial and Teamtailor (ATS); designed tailored workflows for onboarding, approval flows, and salary history migrations.

Recruitment & Global Scaling: Designed and executed the Spanish recruitment process, later training Denmark and UK teams for international implementation.

Business Operations & P&L: Driving organisational efficiency by aligning cross-functional workflows with business strategy. Standardising procedures to ensure scalability and seamless internal communication. Managing the subsidiary's P&L and project profitability by monitoring key performance indicators: Project Profitability,, Team Utilisation Rate and Billable Hours tracking. On-time & On-budget Delivery %.

Digital Transformation (PO): Led the implementation of Certinia and Productive (PSA), integrating Al automations for enhanced financial reporting and real-time data analysis.

Public Tender Management: Led end-to-end bidding for government contracts, from specification analysis and legal documentation to competitive proposal submission.

HR Foundation: Built the HR infrastructure from scratch for a rapidly scaling tech team; established absence management, compensation structures by seniority, and performance review cycles.

Employee Relations: Acted as the sole point of contact for external labour and legal vendors, ensuring compliant contracts and payroll accuracy during international scaling.

Process Engineering: Implemented first-time HR processes and communication channels, linking professional development reviews with salary progression.

Scaling & Fundraising: Defined operational structures to support rapid scaling; key contributor to successful funding rounds (€200K Seed & €1.5M Pre-Series A).

Executive Support: Provided high-level administrative and strategic support to the leadership team, managing complex agendas and international stakeholders.

Digital Training: Managed online training operations for international radiologists and optimised costs through strategic vendor negotiations.