Steve Casquero

senior brand designer

Madrid, España

  • 40.4167754
  • -3.7037901999999576
  • Tarifa aproximada 350€ / día
  • Experiencia 7 años y +
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Steve en pocas palabras


— Hola. I'm Steve, a freelance designer based in Madrid. I specialise in branding/Identity, packaging and editorial. I have had the pleasure of working as Senior Designer at award-winning multidisciplinary agency, Culdesac™, and more recently as Senior Designer and International Relationship Manager at highly acclaimed design studio, Lavernia & Cienfuegos.

On a professional level, I am a highly versatile senior designer involved at various stages of the design process, including research, strategy and design. I studied Typography & Graphic Communication at The University of Reading, which has led to a typographic approach in my work. Since graduating I have worked for various printers and then for design agencies, consolidating the two to offer creative design solutions with a high degree of technical know-how and viability. I finally became freelance in 2017. My experience has led me to work with diverse international clients, spanning multiple sectors, and for design agencies in both London and Spain. Thus I am quick to adapt to new projects, briefs and creative environments. I am equally at ease designing the identity for an exclusive couture fashion label (Delpozo) as I am developing the global packaging design principles for an FMCG (Unilever), crafting bespoke typography or creating digital touchpoints for brands. Essentially I help clients develop and communicate their brands and products.

On a personal level I am a bilingual, dual English/Spanish national. My passions are sports, travelling, food and design. I run up mountains, surf, and race through mud and obstacles to clear the mind from the creative grind of the studio.

Portfolio:

Experiencia

marzo de 2017 - Hoy | Madrid, España

Arte & artesanía

Steve Casquero Design

Senior Designer

I work directly with private clients and I also collaborate with design and advertising studios on identity and graphic related design projects. Recent work includes developing the brand and producing brand guidelines for À Punt, the new Valencian TV channel for AftershareTV agency, and creating the identity for houseware retail brand, Conlia Home for Culdesac™. Private clients include tech company, RootwaveTM, a leader in the development of electricide technologies and URAVN, a new app, which delivers beauty on the go.
www.stevecasquero.com
octubre de 2011 - diciembre de 2012 | Valencia, España

Arte & artesanía

Culdesac™ (Branding)

Senior Brand Designer

Worked in branding for multidisciplinary studio, CuldeSac™. Projects of note include the prestigious rebranding of DELPOZO (Jesus Del Pozo), a brand synonymous with Spanish fashion, into an exclusive high-end fashion label. Identity rebrand and campaign for a Madrid borough, including logo, brand guidelines and teaser advertising campaign. Web design and animation for AeBrands, the Spanish association for a group of select branding companies. Event branding for the launch of the new SEAT Leon and Ibiza Cupra. www.culdesac.es
marzo de 2006 - junio de 2011 | Londres, Reino Unido

Arte & artesanía

MiP Agency (Marketing in Partnership)

Senior Designer

MiP is a marketing agency specialising in financial services. They help some of the biggest brands in the sector communicate with clients and showcase their products. As Senior Designer I created brands for foremost industry events, from invites and event packs through to digital and staging. I produced high-end corporate literature and managed weekly design and production meetings. As head print designer, I acted as a safety-net to other creatives within the team and liaised with top London print houses with mediation and diplomacy. Clients: M&G Investments, UBS GAM, J.P. Morgan AM, Henderson AM, AXA IM, Schroders, Neptune IM. www.mipagency.com
enero de 2013 - agosto de 2016 | Valencia, España

Arte & artesanía

Lavernia & Cienfuegos

International Relationship Manager & Senior Designer

Lavernia & Cienfuegos Design is an award-winning creative studio with an international reputation. With many diverse global clients across several sectors, L&C carries-out projects related to graphic and structural design. I managed the roster of international clients and acted as senior designer for various (graphic) design projects. Clients: Unilever (Rexona, Dove, Tigi), Philip Morris International (Chesterfield, iQos, L&M), Zara, Delhaize.
www.lavernia-cienfuegos.com
diciembre de 2003 - marzo de 2017 | Londres, Reino Unido

Arte & artesanía

The London Print Company

Design & Account Executive

A role combining graphic design and account skills to offer marketing services to small businesses. Splitting workload responsibilities between in-house (spot colour) press and online print franchise, Printing.Com, dedicated to four-colour printing. Design and print consultation; providing creative direction for growing client base. Addressing client needs to realise marketing potential on specified budgets and turnarounds. Strong focus on corporate identity.
www.printing.com

Formaciones

  • Graphic File Validation & Verification

    Printing.com

    2005

    Ensuring graphic design conformance to internal/external briefs and graphic files adherence to production specifications.

  • Typography & Graphic Communication (B.A Hons)

    The University of Reading

    2002
  • Contract Review

    printing.com

    2005

    Process of examining the commercial aspects of the clients requirements against the products and services provided.

Idiomas

  • Italiano

    Nociones

  • Español

    Bilingüe o nativo

  • Inglés

    Bilingüe o nativo

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