Vanessa F.

Scaled Instagram community to 20,000 followers, strengthening brand positioning through refined messaging and proactive community engagement. Produced 3 weekly email campaigns via Klaviyo to 20,000 subscribers, generating approx. £2,000 revenue per send and contributing to consistent DTC growth. Organised and managed a large-scale brand photoshoot for an Ocado Life Magazine booklet, overseeing concept development, storyboarding, venue sourcing, and talent coordination. The campaign reached 900,000+ UK customers. Played a key role in full brand repositioning and refresh, aligning tone of voice, content direction, and visual identity across all digital channels. Managed and optimised paid social campaigns, improving audience targeting and creative performance while maintaining low CPA and increasing Return on Spend (ROS). Delivered weekly performance reporting and actionable insights directly to the Founder to inform strategic marketing decisions. Supported retail and partnership activations, creating tailored content for Sainsbury's, Tesco, Ocado, and Waitrose, strengthening omnichannel visibility.

Led social and digital strategy for L'Antica Pizzeria da Michele across European markets, delivering localized content strategies to an audience of 100,000+ followers. Produced high-performing short-form video, UGC, and branded content across Instagram, TikTok, and email marketing platforms. Managed end-to-end influencer campaigns (briefing, negotiation, delivery, analytics), improving reach, engagement, and brand credibility. Planned and executed email campaigns via Klaviyo and Wix, supporting audience retention and customer engagement. Delivered freelance campaigns and content projects for global beauty brands, including Benefits Cosmetics, Lush, and K18.

Executed global and regional paid social campaigns across Meta and TikT ok, managing budgets, creative direction, and

performance reporting.

Collaborated with 400+ influencers, contributing to a 50% increase in brand visibility and driving 1.2M+ monthly engagements.

Managed website and social content aligned with SEO and SEM strategies, leveraging Semrush insights to improve search

performance.

Delivered bi-weekly reporting on KPIs, PPC metrics, and competitor benchmarking to senior stakeholders.

Worked directly with the Chief Creative Officer on campaign planning, brand shoots, and seasonal launches.