Virginia I.

Returning to Beauty Pie as a contractor to support high-impact initiatives within the growth stream. Trusted to extend my previous work on growth, experimentation, and customer acquisition, with a focus on:

• Designing and testing end-to-end journeys that improve conversion and strengthen retention.

• Partnering with leadership to shape experimentation roadmaps and inform product strategy.

• Delivering measurable business outcomes quickly while ensuring continuity of design quality.

Re-engaged by Beauty Pie following my last years as a Senior UX/Product Designer, where I delivered initiatives that drove +11.3% conversion uplift, £720K savings, and +7% non-member order growth.

I’m the sole designer at Recovo, shaping a B2B SaaS platform that helps fashion brands adopt circular practices. I design intuitive, scalable experiences—from UX to UI—that align business goals with sustainability in the circular economy.

As the Lead Product Designer for the acquisition stream, reporting to the UX Director, I lead initiatives to attract new customers, ranging from features like a skin care quiz to membership strategy tests, such as free trials, to understand customer motivations. Many projects are high-impact and sensitive, requiring close collaboration with the leadership team. Some key achievements: