William Davis

I help founders and product teams define, ship, and improve digital products, with a strong focus on activation, workflows, and execution in complex environments.

I typically step in as a Senior Product Manager or Product Lead when:

✔ A SaaS product or MVP is live, but onboarding or activation is underperforming

✔ Teams need clear product direction and prioritisation

✔ Delivery is slowed down by misalignment between product, engineering, and design

✔ Founders need a senior PM who can own problems end to end

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💡 What I’ve Delivered

✅ Built Toggl Work from zero to a live, monetised B2B product

✅ Increased new-user activation by +159% through onboarding and UX changes

✅ Grew external active users +100% QoQ via product-led initiatives

✅ Defined monetisation strategy and pricing with revenue teams

✅ Shipped complex HR workflows (Time Off, Expenses, Benefits, Trips)

✅ Led fintech onboarding and KYC/IDV flows in regulated environments

✅ Hired, mentored, and supported Product Managers in remote teams

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📢 What people say

“Will has a rare ability to combine data-driven thinking with deep problem understanding, and to turn complex challenges into practical solutions that ship. He stays calm under pressure, communicates with clarity, and consistently helps teams move in the right direction.”

— Toggl Work Engineering Lead

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🚀 How I Work

🔹 Outcome-driven and data-informed

🔹 Strong focus on execution and shipping

🔹 Clear documentation and async-first communication

🔹 Comfortable working directly with founders and senior stakeholders

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🤝 What Clients Value

⭐ Reliable follow-through and clear communication

⭐ Calm ownership in ambiguous problem spaces

⭐ Strong collaboration across product, engineering, design, and business

⭐ Ability to balance user needs, technical constraints, and business goals

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🤝 If you’re looking for a senior PM who can take ownership, reduce chaos, and help your team ship the right things, let’s talk.