Habilidades profesionales (7)
Winnie en pocas palabras
Hello! I am a communications consultant who has worked as an editorial project manager, digital editor and writer for companies such as Air France, Salesforce, LVMH and BNP Paribas. I have a background in journalism working for news outlets such as CNN, France24, and AFP as well as the United Nations. I'm a native of California, but most of my professional life has been in Europe (Paris and Madrid).
Experiencia
- UX and Content Design ConsultantContent Designer / UX Writer / Content Strategist & WriterCONSEJO & AUDITORÍAjunio de 2019 - Hoy (5 años y 11 meses)Madrid, España- Self-employed consultant collaborating with international companies to create amazing content experiences using UX and storytelling principles.
- Air FranceDigital Content Manager, Flying BlueVIAJES & TURISMOenero de 2018 - junio de 2019 (1 año y 6 meses)Paris, Francia-> Designed and oversaw content strategy and editorial calendar for Flying Blue, the Air-France KLM loyalty program website.-> Managed content creation, translation and publication to the CMS of +1,500 pages encompassing 14 languages for Flying Blue.-> Updated Flying Blue editorial guidelines and ensured editorial quality (tone of voice, grammar); acted as a lobbyist for content/editorial needs.-> Created new digital assets for Flying Blue with UX and product teams.Monitored Flying Blue site traffic and created a system to manage bugs/updates.-> Wrote copy for the airfrance.com website (product descriptions, booking flow, etc.) and the Air France apps.-> Translated airfrance.com copy from French to English.
- WordAppeal Digital Communications AgencyEditor-in-Chief and Senior Project ManagerCONSEJO & AUDITORÍAabril de 2013 - diciembre de 2017 (4 años y 9 meses)Paris, FranciaSpearheaded digital projects for industry leaders including Accor, Pernod Ricard, Salesforce, BNP Paribas, LVMH, Total, Valeo, and LafargeHolcim.-> Managed end-to-end digital content creation: developed content strategies, created and oversaw budgets, implemented in-depth Google analytics, optimized SEO, tracked KPIs and piloted a team of content managers, writers, translators, UX, designers and developers.-> Guaranteed quality of deliverables as the agency’s top English-language editor (articles, website content, video, newsletters, social media, blogs).-> Led €280K website redesign including site structure, content strategy, site design, and content update.-> Sent to CES in Las Vegas to produce video for the French newspaper Le Parisien’s 1st branded content campaign (1.2 million views on social).-> Oversaw 5 content managers and helped developed a freelancer base.
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