Habilidades profesionales (28)
Sector de especialización
Yvon en pocas palabras
Marketing Manager with over 10 years of experience driving 360° marketing strategies, digital growth, and event organization. Proven success in brand positioning, business development, and digital performance marketing.
Especialista en marketing digital con más de 10 años de trayectoria, con experiencia en estrategias de marketing 360, social media y producción de eventos.
Experiencia
- AUTONOMADigital Marketing Consultantnoviembre de 2024 - Hoy (7 meses)Barcelona, España
- Designed and executed tailored marketing strategies and social media strategies.
- Enhanced the customer journey by streamlining automation processes and designing customized, high-efficiency workflows within CRM platforms, ensuring seamless interactions and increased engagement.
- Strategized, executed, and fine-tuned email marketing campaigns, leveraging data-driven segmentation, A/B testing, and performance analytics to maximize open rates, conversions, and audience engagement.
- Created and edited website content, including SEO and creating content.
- Create digital marketing campaigns.
- Zygoma ZAGA CentersMarketing Communications ManagerEDUCACIÓN & E-LEARNINGfebrero de 2022 - julio de 2024 (2 años y 5 meses)
- Developed a 360° marketing strategy, increasing digital presence by 30% and enhancing brand visibility.
- Improved customer experience by optimizing automation and creating efficient workflows within the CRM platform.
- Produced high-impact events, including international conferences and training courses.
- Managed and optimized email marketing campaigns, including content creation, segmentation, A/B testing, and performance analysis.
- Edited and curated content for web platforms and social media to ensure brand consistency and engagement.
- Produced high-impact events, including international conferences and training courses.
- AutónomaDigital Marketing ConsultantSALUD & BIENESTARoctubre de 2019 - enero de 2022 (2 años y 4 meses)Barcelona, España
- Designed and executed tailored marketing strategies, improving clients' digital presence and engagement by 35%.
- Managed social media accounts, increasing audience size by 25% and boosting post engagement rates by 30%.
- Created and edited website content, resulting in a 20% increase in site traffic and brand awareness.
- Optimized digital marketing campaigns, delivering a 25% improvement in ROI from paid media efforts.
Recomendaciones externas
Formación
- Máster en Comunicación y Marketing DigitalUniversitat Autònoma de Barcelona - UAB2020
- Licenciada de Marketing y ComunicacionesUniversidad Peruana de Ciencias Aplicadas - UPC2014