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Zahyra en pocas palabras
With over 10+ years as a Head of Online Marketing for successful startups, Zahyra is a senior freelancer with extensive expertise in online performance marketing for B2C, D2C, and e-commerce brands.
What she can offer you:
Performance marketing:
- PPC account audits
- Google ads/ Facebook ads new accounts set up
- Management and optimization of existing PPC accounts
- A/B testing of creatives, concepts
- Audience discovery
E-commerce
- Shopify shops creation & optimization
- Amazon Seller Central Management
- Optimization of product pages
- Optimization of click funnels
- Content creation
- Keyword research
- Content A+
- Amazon Ads
- Ideal buyer profiles
Analytics:
- Set up Google Analytics 4
- Set up Google Tag Manager
- Set up Google Search Console
- Set up tracking pixels
Marketing strategy
- Defining best channel strategy to achieve desired goals
- Market research
- Market benchmarks
If you want to get in touch, drop an email at zahyra.ppc(at)gmail.com
Experiencia
- FreelanceE-commerce & Performance Marketingseptiembre de 2018 - Hoy (6 años y 5 meses)Prague, CzechiaSectors of expertise: E-commerce, marketplaces, hotels, tourism, lead generation- Media buying (Meta, Google, Sklik, Bing ads)- A/B testing- Marketplaces (Amazon, Kaufland)- Comparison websites- Content localization in main EU languages- Google Analytics 4- Google Tag Manager- Online marketing strategy
- SENS FoodsHead Of Online Marketingoctubre de 2020 - diciembre de 2023 (3 años y 2 meses)
- Go Real TravelChief Marketing OfficerVIAJES & TURISMOenero de 2019 - febrero de 2020 (1 año y 1 mes)Prague, Czechia- Definition of the Q2Q marketing plan, incl. budget, channels KPIs, timelines, and expected ROI- Hiring & Team management (PPC, SEO, Content, Designer)- Planning, development, and execution of marketing initiatives for B2C- Data analysis for channel performance optimation- Rebranding and full relaunch of the B2C website (from tech to content)- Mapping and rebuilding of the on- & offline customer journey- B2B: Acquisition and retention strategy, email marketing, webinars- Geos: USA, CA, AU, NZ, HK, SIN, UK
Recomendaciones externas
Formación
- BA in Marketing & PRUniversidad Rey Juan Carlos2010