Aaron Martín

Acting as a key driver of digital innovation, proposing and executing solutions within the global team to standardize processes and simplify complex workflows (EMEA, APAC, & US). Managing global medical innovation development projects using Agile and Scrum methodologies, acting as a strategic partner to IT Managers, and decision-making stakeholders across EMEA, APAC, and the US.

Collecting business requirements gathering from local country stakeholders and translating them into actionable functional

requirements user stories in Jira, bridging the gap between regional business needs and IT software engineering teams. Streamlined requirements management and facilitated User Acceptance Testing (UAT) to ensure final deliverables met all business criteria and quality benchmarks.

Developing MVPs and final internal digital solutions using Power Apps, Power Automate and Power BI to standardize processes and frameworks, enhancing operational efficiency within the Global departments (medical affairs, marketing, congress) Supervising project roadmaps and charters while supervising the definition of team ways of working and complex risk

management to ensure impactful project executions.

Ensuring on-time deliverables for high-visibility initiatives while maintaining strict alignment with data quality and compliance standards.

Defining and tracked data KPIs, leveraging data sciences principles to evaluate project impact, measure solution scalability, and drive operational excellence improvement.

Event coordinating medical training internationally working closely with local teams, international event supplier efficiently Supported multiple cross-franchise digital initiatives enhancing customer experience (customer journeys, content management, webinars, customer experience CX, etc… Serving as a scientific and clinical resource for the brand team, contributing to the creation of medical information deliverables and supporting scientific data disclosures. Coordinating and managing event for Medical Education Urology EMEA training course: pre-event (contract, speakers, event web page) event and post event (logistic, event suppliers, feedback form, invoices…) Manage medical agreement such as educational grants, sponsorship agreement, educational programs and so on Develop and maintain collaborations and relationships with relevant professional societies.

Developed and orchestrated comprehensive omnichannel strategies (SEO, social media, email marketing, digital marketing),optimizing the use of digital channels (web, social media, emails) and content management for maximum impact. Co-led in establishing KPIs and vital performance for channel-specific strategies, ensuring robust performance tracking for enhancing ROI Monitored and analyzed the outcomes of digital initiatives using KPIs, assessing the omnichannel strategy's impact on customers key business indicators and launching digital paid campaigns Content management creation for each channel and monitoring KPI content and customer journey's in order to analize it and share resulting best practice Cross functional support team providing expert support for digital tools across departments, identifying healthcare-specific solutions that added value. Providing deep understanding on CRM and SFMC (A/B testing, enhancing customer journey's, Einstein test) Oversaw and optimized the company website and app, focusing on enhancing user experience (UX, CX) for heightened engagement