- GO CITYSearch Engine Optimization Executiveenero de 2023 - Hoy (2 años)London, UK• Data analysis in Google Analytics and Search Console to discover content gaps and optimization opportunities on underperforming pages• Data analysis to discover content gaps for new potential content• Follow pre-developed strategic SEO optimization plans and help to execute these across 5 websites while providing additional suggestions• Keyword research – Working with tools such as Adwords and SEMRush to discover new opportunities, new cities, and current content optimization opportunities• Metadata updates sitewide according to target keywords and best practice guidelines• Suggested new additions in pages e.g., structured markup, video insertion, Conversion CTA's – Based on data analysis• Content editing of existing pages• Updating headings, bullet points, and images, recommending best performance layouts• Editing existing blog pages lightly to further incorporate target keywords• Rewriting and reformatting old, out-of-date blogs• Fixing broken links within content• Manage content update requests across online platforms when required• Use productivity tools to organize tasks like Microsoft Teams and Jira• Ensure all content adheres to the brand tone of voice and meets editorial requirements
- DestinersSearch Engine Optimization Managerseptiembre de 2021 - Hoy (3 años y 4 meses)Berlin, Germany• Develop and execute a comprehensive global SEO strategy including content creation, technical optimization and link building• Study competitors, research keywords, and analyze industry data to drive actionable insights• Monitor web properties for SEO issues and opportunities
- CANARY MAILSearch Engine Optimization Specialistoctubre de 2022 - Hoy (2 años y 3 meses)Berlin, Germany• Develop and execute successful SEO strategies• Conduct keyword research to guide content teams• Review technical SEO issues and recommend fixes• Optimize website content, blog and landing pages• Direct off-page optimization projects (e.g. link-building)• Collect data and report on traffic, rankings and other SEO metrics• Keep abreast of SEO trends
- Bachelor Degree in Computer Science , Management softwareMálaga University1998Bachelor Degree in Computer Science , Management software
- Master of Business Administration (M.B.A.), Business Administration, Management, Marketing and OperationsInstituto Internacional San Telmo (IESE Business School)2011Master of Business Administration (M.B.A.), Business Administration, Management, Marketing and Operations
- Program, Internationalization of SMEsEOI Business School1999Program, Internationalization of SMEs
- Certified Scrum Product Owner CSPOwww.scrumalliance.org2016Certified Scrum Product Owner CSPO
- Certified Scrum Product Owner CSPOScrum Alliance2016