Alex V.

I built Satoorday from the ground up, working on everything from the first wireframes and product design to marketing, conversion optimisation, supplier partnerships and platform growth.

As the co-founder, I've been involved in almost every part of the business, combining product management, growth, UX, analytics and technology to continuously improve the platform and customer experience.

Key responsibilities include:

• Designing and evolving the product, user experience and booking journey.

• Driving continuous CRO through UX improvements, experimentation and data-driven decisions.

• Managing Performance Marketing across Google Ads, Meta Ads, and Google Travel Campaings.

• Implementing analytics and tracking with GA4, Google Tag Manager, Server-side analytics and Looker Studio.

• Using AI development agents to accelerate front-end development, rapid prototyping and product iteration.

• Negotiating commercial agreements and API integrations with ticketing providers.

• Working closely with developers to launch new features and continuously improve the platform.

Building Satoorday has given me hands-on experience across product, growth, marketing, analytics and technology, always with one goal: creating better digital products that drive sustainable business growth.

Leading the performance marketing execution for El Mago Pop and Teatre Victòria, collaborating closely with the Marketing Manager on strategy, budgeting, analytics and growth.

Manage and optimise Google Ads, Meta Ads and TikTok Ads campaigns. • Collaborate on media planning, budget allocation and growth strategy. • Implement and maintain tracking using Google Tag Manager. • Build dashboards and analyse performance with Looker Studio. • Drive data-driven optimisation to improve acquisition, conversion and ROAS. • Work closely with marketing and creative teams to maximise business results.

Partnered with Parkimeter (Arrive Group) as an external consultant to redesign and optimise key pre-booking user journeys, combining product thinking, UX, CRO, front-end development and AI-assisted software development.

• Redesigned and developed new pre-booking experiences that significantly improved user engagement and conversion.

• Led UX and CRO on-page improvements based on user behaviour, business objectives and continuous experimentation.

• Built production-ready front-end solutions using HTML, CSS and JavaScript. Laravel framework

• Accelerated product development by leveraging AI agents for complex front-end implementation, rapid prototyping and iterative feature development.

• Collaborated closely with product, tech and marketing teams to transform business requirements into high-performing digital experiences.