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I help companies expand into new markets with clarity and execution.
After 15 years at Decathlon, where I contributed to international expansion across Europe and Southeast Asia (including Singapore), I now support companies navigating complex growth challenges.
Expansion is rarely a strategy problem alone. It is about making the right decisions, at the right time, and translating them into concrete execution.
I typically support:
– Companies entering a new market (Europe or Southeast Asia)
– Scale-ups structuring their go-to-market
– Leadership teams needing clarity on expansion priorities
My work focuses on:
– Market analysis and entry strategy
– Go-to-market definition and execution
– Business development and partnerships
– Operational scaling in new markets
I bring both strategic perspective and hands-on experience, working closely with founders and leadership teams to move from uncertainty to clear, actionable direction.
Based in Barcelona, working internationally.
Francés
Bilingüe o nativo
Inglés
Competencia profesional completa
Español
Competencia profesional básica
Acepta trabajo presencial
Barcelona (hasta 50 km)
Experiencia
- HoofprintFounder — Hoofprint | Executive Offsites & Leadership TrainingsRECURSOS HUMANOSjunio de 2025 - Hoy (1 año)Barcelona, EspañaDesign and facilitation of executive offsites for leadership teams. Supported alignment, decision-making, and strategic clarity in fast-moving environments. Worked closely with leadership teams to improve communication, prioritisation, and collective performance.
- DECATHLONExecutive Director – Growth & Expansion StrategyGRAN DISTRIBUCIÓNabril de 2022 - abril de 2025 (3 años)NetherlandsMember of executive team reporting to CEO. Defined and executed growth and expansion strategy at country level. Led strategic initiatives and new business models. Drove cross-functional alignment to support scaling, performance, and long-term growth.
- DECATHLONRegional Expansion LeadGRAN DISTRIBUCIÓNenero de 2015 - marzo de 2022 (7 años y 2 meses)SingaporeLed expansion strategy across Southeast Asia Developed corporate sales and strategic partnerships Structured and led expansion teams in fast-growth environments Bridged strategy and local execution across multiple markets
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Formación
- Master's DegreeEBS PARISMaster's Degree