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Ana Rute NovoAR

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Acerca de Ana Rute

I am a Strategy & Business Development Consultant with an MBA in Technology, Strategy & Leadership and a background in Pharmaceutical Sciences. I specialize in helping organizations navigate international growth through a combination of high-level commercial strategy and Market Intelligence.

Having worked on strategic projects involving markets across Europe, Asia, and Africa, I bridge the gap between data-driven insights and operational execution. I utilize advanced trade intelligence and supply chain research to identify untapped client segments, analyze competitor landscapes, and provide the analytical foundation for capital allocation.

I bring a founder’s mindset to every project, ensuring that strategic roadmaps translate into measurable ROI and long-term value.
  • Español

    Bilingüe o nativo

  • Inglés

    Competencia profesional completa

  • Portugués

    Bilingüe o nativo

  • Francés

    Nociones

Acepta trabajo presencial
Ibiza (hasta 50 km)

Experiencia

  • Cornelder Holding BV (Europe & Africa)
    Independent Strategy Consultant
    enero de 2024 - Hoy (2 años y 5 meses)
    • Group Strategy & Decision Support: Partnered with the Executive Team to co-author the Group Strategy roadmap. Provided the analytical foundation for capital allocation and prioritization of high-impact strategic initiatives.
    • Market Expansion & Investment: Developed investment cases for European expansion. Continuously evaluated a pipeline of global potential investments, including logistics/infrastructure across Angola and South Africa, analyzing financial models and regulatory contexts.
    • Venture Design (Mozambique): Engineered a complete business model for a sustainable agribusiness venture, integrating land-use analysis with carbon-credit monetization.
    • Strategic Branding & Partnerships: Defined the digital and marketing strategy for the Dutch holding entity and coordinated the rebranding of African subsidiaries. Led the evaluation of strategic partners for African corridor expansion.
    • Institutional Relations: Authored the strategic brief for the Dutch Embassy in Mozambique to inform institutional trade-facilitation discussions for the Beira trade Corridor.
    • Operational & Digital Advisory: Developed QMS frameworks and video-based training for operational standardization across African subsidiaries. Advised on ESG/CSRD compliance and defined digital tool-selection strategies.
    Global Market Entry & Expansion Digitalization strategy Branding Unidad estratégica de negocio Transformación digital
  • Salutlabs S.L.
    Co-Founder, CEO & General Manager
    enero de 2021 - mayo de 2023 (2 años y 4 meses)
    Ibiza, España
    • Venture Leadership: Co-founded a pioneering healthcare digital platform launched during the pandemic.
    • Financial Impact: Directed the regional business unit to achieve high-margin profitability and significant net shareholder earnings within its first year. Successfully scaled the venture into an international operation through a robust franchise model (ES/NL), significantly increasing market share and organizational turnover.
    • Operational Command: Led a diverse team of 50 professionals across HR, strategy, and vision.
    Business Model Innovation & Scaling Desarrollo de liderazgo Global Market Entry & Expansion Unidad estratégica de negocio Branding
  • Morna Cosmetics S.L. (Morna Ibiza)
    Founder & CEO
    enero de 2023 - Hoy (3 años y 5 meses)
    Ibiza, España
    • ● Established a sustainability-driven cosmetic brand, overseeing end-to-end product development, global branding, and market entry.
    Branding Global Market Entry & Expansion Desarrollo de producto Product roadmap Marketing Strategy

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Formación

  • MBA
    UNIR
    2023
    MBA
  • MSc
    Universidad de Valencia
    2021
    MSc

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