Andrei Trusau

I help DTC and e-commerce brands find the position no competitor is standing on — then build the content system to own it.

Before I touch a single post, I spend weeks inside the competitive landscape: tracking which ads have been running for 90+ days, mapping the emotional territory every competitor already occupies, and identifying the gap the audience is already looking for but finding nothing.

That gap becomes the strategy. Everything that follows — brand manifesto, 12-month content roadmap, weekly formats, caption frameworks, photo and video assets — is built around it.

What I do:

— Competitive gap analysis & brand positioning

— Content architecture & 12-month strategy

— Monthly content plans, post by post

— Creative production: photo & short-form video

— E-commerce & digital launch strategy

I've worked with brands across personal care, fashion, accessories, and sustainable retail. My background spans web management, SEO, and e-commerce — which means I think about content as a system that serves a business goal, not just a posting schedule.

Working languages: EN, RU, , ES.

Based in Salamanca. Remote-first across Europe.