Antonio Gamboa Gámez

Senior Art Director with 10+ years of experience leading creative projects in advertising, branded content, and entertainment.

I specialize in concept development, visual storytelling, and transmedia campaigns for international brands such as Domino’s Pizza, Magnum, Orange, Iberia, and Correos.

My work combines strategic thinking and hands-on execution, from ideation to final production, including digital content, events, gaming activations, and social media.

In recent years, I have integrated Generative AI into creative workflows, helping teams and brands accelerate production, explore new visual territories, and innovate in content creation.

I have also trained +200 professionals in AI tools applied to creativity, bridging the gap between traditional craft and new technologies.

Key strengths:

• Art Direction & Concept Development

• Branding & Key Visual Creation

• Branded Content & Transmedia Campaigns

• Generative AI for Creative Production

• Illustration (traditional & digital)

• Creative leadership & team collaboration

Art Director for El Nicho Podcast, responsible for the complete visual identity of the project.

Developed the full graphic system from scratch, including logo design, visual identity, and all branded assets.

Scope of work included:

• Logo and visual identity design

• Cover art and episode thumbnails

• Social media assets and content visuals

• Merchandising design

• Event materials (roll-ups, posters, signage, physical elements)

• Promotional illustrations and graphic pieces

Integrated AI tools into the creative process to generate visuals, streamline production and expand the visual language of the project.

Professor of Applied AI for Marketing at Inesdi Business Techschool.

Tutor and lecturer in the Master’s Degree in Digital Marketing and Artificial Intelligence, supporting students in the application of AI tools within marketing and creative workflows.

Focused on the integration of generative AI into content creation, helping students understand and apply new technologies in real professional contexts.