Ayax Labombarda Ugarte

Metlabs is a software factory specialized in turnkey Web3 solutions for startups and corporations. As Product Owner, I lead cross-functional teams and manage end-to-end digital projects, ensuring predictable, high-quality deliveries aligned with client needs and business goals.

Key achievements:

• Consolidated product management practices, establishing clear and traceable processes that improved efficiency and enabled consistent on-time deliveries.

• Accelerated project development by 30% through the adoption of AI (Cursor) and workflow optimization, reducing costs and time-to-market.

• Secured contract renewals and feature expansions with key clients, including a music streaming platform, strengthening trust and business continuity.

• Enabled expansion into multinational clients by providing consistent delivery, transparency, and stakeholder confidence.

• Managed up to 4 Web3 and fintech projects in parallel, including real-world asset (RWA) tokenization for energy and real estate, as well as digital platforms, ensuring alignment across business, design, and development.

• Introduced ClickUp as the central project management system, transforming the company’s work culture into a transparent, measurable, and scalable model.

• Recruited and onboarded strategic talent (30+ interviews, 3 key hires) that enhanced team cohesion and performance.

Hashi is a B2B SaaS startup specialized in AI-powered audiovisual content creation through personalized avatars and voice cloning. As Head of Business Operations, I led organizational alignment and process optimization, ensuring sales, product, content, and customer success worked cohesively towards business goals.

Key achievements:

• Solved a critical 1+ year communication bottleneck by standardizing internal and external channels, cutting response times by 40% and ensuring full transparency across all departments.

• Redefined the organizational structure with measurable objectives per team, boosting accountability and aligning 20 employees around company mission and vision.

• Instituted feature prioritization and weekly exec syncs, eliminating misalignment between product, business and operations, accelerating delivery of high-impact features.

• Pivoted growth strategy after identifying failing strategies, realigning efforts with business outcomes and improving lead-to-client conversion.

• Recruited and onboarded 5+ key hires (from 500 CVs and 50 interviews), achieving rapid cultural adoption and assembling a high-performing team.

• Scaled content operations to deliver 50+ high-quality audiovisual assets per month, directly enabling client retention and contributing to break-even.

• Mentored managers and staff, raising leadership and execution standards, which improved cross-team performance and delivery consistency.

• Drove weekly operations impact reviews, reinforcing transparency and cross-functional alignment.

Pricer is a Swedish company present in more than 50 countries, leader in the manufacture and installation of electronic labels (ESL) to improve the efficiency of retail stores.

• Installation supervision by our suppliers in the client's stores.

• Personal and professional treatment with the customer in the store, solving doubts and providing confidence to the development of the activity.

• Perform the planning of the installations and the coverage report.

• Establish work procedures and coordination of resources with and from suppliers.