Beatriz Terreu

Strategic Design Leader with expertise in driving the long-term vision for multi-brand design systems across global platforms. Led and mentored a team of designers while fostering professional growth, establishing sustainable governance models, and aligning system architecture with business strategy. Expert in driving operational efficiency and brand cohesion in complex, multi-team environments to accelerate product delivery and reduce technical debt.

Member of the LATAM UX/UI Design Master Program, focusing on UX principles including information architecture and user flow design.

I manage projects from initial sketches through to final handover, planning and facilitating workshops, interviews, user testing, and data analysis to understand user needs and address pain points. I develop information architecture, user flows, customer journey maps, and service blueprints, and design wireframes and interactive prototypes. I lead idea conceptualization and project execution, and define and manage the Zurich Design System as Product Owner, Proxy, and Principal Designer. Additionally, I focus on improving design processes within the team and fostering team development.