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Experiencia
- NespressoSEO & marketplaces managerE-COMMERCEenero de 2023 - Hoy (3 años y 7 meses)SpainMy role is to maximize company performance in Spain for 2 main distribution channels of Nespresso's B2C digital activity:• - SEO• - Marketplaces : maximize sales while optimizing P&L as an Amazon Seller Central vendor.
- Digital companiesConsultantenero de 2021 - enero de 2023 (2 años)Consulting digital businesses on growth related topics. Some of my portfolio : . Urban Outfitters (Retail) . Kendamil (Food) . linenbundle (Retail) . Talent Class (Food tech) . Moonoa (Health tech)
- DegustaboxCMOfebrero de 2020 - noviembre de 2020 (9 meses)Heading company revenue goals and profitability while managing a team of 3 people. Defining, designing, executing, tracking & reporting actions under 2 main goals : new customer acquisition & customer retention. Heading a yearly media budget of $4M to acquire new customers in 5 countries under a subscription business model and customer LTV goals. I started a week before 1st 2020 confinement and had to focus a significant amount of time on defining new processes to manage the Covid crisis.
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Formación
- MASTER DEGREE ECONOMICSToulouse Business School2004MASTER DEGREE ECONOMICS
- EXCHANGE PROGRAMTEC de Monterrey, Campus2003EXCHANGE PROGRAM