Descripción

Performance-driven digital leader with 14+ years of experience managing €10M+ media

budgets across international markets. Proven expertise in DTC performance marketing,

e-commerce growth, and full-funnel optimization across search, social, programmatic, and

marketplace channels.

Ámbito de especialización en el sector

Idiomas

Inglés
Bilingüe o nativo
Turco
Bilingüe o nativo

Preferencias de lugar de trabajo

Acepta trabajo presencial

Barcelona (hasta 50 km)

Opella (former Sanofi CHC)
Digital & Media Lead AMET / E-Commerce Project Manager
junio de 2022 - febrero de 2026 (3 años y 8 meses)
Istanbul, Turquía
• ● Managed and optimized €10M annual performance media budget across Turkey, Middle East & Africa
• ● Led full-funnel performance strategy across Search, Social, Programmatic, and e-commerce channels
• ● Transitioned media operations to a global hub model, ranking #2 globally in Digital Maturity Index
• ● Delivered website migration projects driving 20–30% increase in engaged user conversion uplift
• ● Delivered PIM system rollout in 3 months, achieving +15% visibility and +10% add-to-cart rate
E-commerce Marketing digital SEO Transformación digital
Scope Digital
Chief Digital Officer
agosto de 2020 - mayo de 2022 (1 año y 9 meses)
• ● Led CORAL platform(e2e patient journey management) development and launch across 10+ countries in Europe, Asia, Latin America
• ● Integrated ClickUp into project management workflows and led the development of a company-wide CRM system integrated with accounting infrastructure, enabling client-level profitability tracking within 9 months
• ● Built Scope Health brand and advised 15+ local and global enterprise clients on digital transformation and omnichannel strategy
Wunderman Thompson
Senior Business Director & Head of Health
enero de 2019 - julio de 2020 (1 año y 6 meses)
• ● Achieved 100%+ YoY category growth
• ● Defined media strategy and KPIs for Pharmaton, developing data-driven marketing approaches that contributed to its market leadership in the multivitamins category