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Can BaturCB

Can Batur

Digital & Media Lead

300 €/día
Barcelona, ES
8-15 años

Tiempo medio de respuesta: 1h

Acerca de Can

Performance-driven digital leader with 14+ years of experience managing €10M+ media
budgets across international markets. Proven expertise in DTC performance marketing,
e-commerce growth, and full-funnel optimization across search, social, programmatic, and
marketplace channels.
  • Inglés

    Bilingüe o nativo

  • Turco

    Bilingüe o nativo

Acepta trabajo presencial
Barcelona (hasta 50 km)

Experiencia

  • Opella (former Sanofi CHC)
    Digital & Media Lead AMET / E-Commerce Project Manager
    junio de 2022 - febrero de 2026 (3 años y 8 meses)
    Istanbul, Turquía
    • ● Managed and optimized €10M annual performance media budget across Turkey, Middle East & Africa
    • ● Led full-funnel performance strategy across Search, Social, Programmatic, and e-commerce channels
    • ● Transitioned media operations to a global hub model, ranking #2 globally in Digital Maturity Index
    • ● Delivered website migration projects driving 20–30% increase in engaged user conversion uplift
    • ● Delivered PIM system rollout in 3 months, achieving +15% visibility and +10% add-to-cart rate
    E-commerce Marketing digital SEO Transformación digital
  • Scope Digital
    Chief Digital Officer
    agosto de 2020 - mayo de 2022 (1 año y 9 meses)
    • ● Led CORAL platform(e2e patient journey management) development and launch across 10+ countries in Europe, Asia, Latin America
    • ● Integrated ClickUp into project management workflows and led the development of a company-wide CRM system integrated with accounting infrastructure, enabling client-level profitability tracking within 9 months
    • ● Built Scope Health brand and advised 15+ local and global enterprise clients on digital transformation and omnichannel strategy
  • Wunderman Thompson
    Senior Business Director & Head of Health
    enero de 2019 - julio de 2020 (1 año y 6 meses)
    • ● Achieved 100%+ YoY category growth
    • ● Defined media strategy and KPIs for Pharmaton, developing data-driven marketing approaches that contributed to its market leadership in the multivitamins category

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Formación

  • MA, Interactive
    Bilgi University
    MA, Interactive
  • BA, International Trade
    Boğaziçi University
    BA, International Trade

Conjunto de habilidades profesionales

Categorías