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Carme RotaCR

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Acerca de Carme

UX strategist with over 10 years of experience designing intuitive, accessible, and scalable digital products. I bring a strong foundation end-to-end combining, user research, ux strategy, and high-fidelity interface design to deliver impactful solutions. I’m passionate about turning complexity into clarity, leveraging AI where relevant to enhance both user value and team productivity. With a collaborative mindset, I thrive in cross-functional teams and enjoy mentoring and supporting people to develop their potential and shine in their professional journey while creating purposeful, user-centered products.
  • Español

    Bilingüe o nativo

  • Catalán

    Bilingüe o nativo

  • Inglés

    Competencia profesional completa

Acepta trabajo presencial
Barcelona (hasta 50 km)

Experiencia

  • ThUserFlow
    UX strategist
    CONSEJO & AUDITORÍA
    junio de 2025 - Hoy (1 año)
    Barcelona, España
    Services:
    1. UX Express Audit – Quick, Actionable Insights that convert
    A complete evaluation of your digital product (eCommerce, SaaS, apps) combined with a full redesign of your site or app’s navigation, content structure, and taxonomy. You’ll receive a prioritised list of ready-to-implement improvements to boost conversions and reduce bounce rates.


    2. Brand Design Kit & UI Component Library – Consistency at Scale
    Creation of a basic design kit and a scalable, on-brand UI component library aligned with your visual identity. Includes usage guidelines.

    3. Accessibility Express Audit – Reach Every User
    WCAG compliance audit, accessibility fixes, and inclusive design recommendations so your product is usable by all customers and meets the latest legal requirements.

    4. Prototype & User Testing Sprint – Validate before you build
    Rapid creation of interactive prototypes, tested with real users, to confirm your design decisions before committing to development. This reduces rework, lowers costs, and ensures your product meets user expectations from the start.

    5. Ongoing UX Performance Optimisation – CRO
    Ongoing monitoring of UX metrics, A/B testing, and iterative design improvements to maximise ROI while keeping the experience perfectly aligned with your evolving business goals. (talk to me for budget)
    Conversion Rate Optimization (CRO) UX Strategy Wireframing y Prototyping User Research y Testing Service Design
  • Artefacto E2E
    Head of User Experience
    CONSEJO & AUDITORÍA
    enero de 2024 - Hoy (2 años y 5 meses)
    Barcelona, Spain
    - Led UX/UI projects for diverse clients such as CaixaForum, Fundació
    “La Caixa”, Simon Electric and Fresenius Pharma.
    - Conducted user testing, developed design systems, and managed
    cross-disciplinary teams.
    - Delivered responsive designs and high-fidelity prototypes, ensuring user satisfaction and strategic alignment.
    UX Strategy User Research y Testing Diseño centrado en el usuario Wireframing y Prototyping Service Design
  • Artefacto E2E
    UX&UI Designer consultant at ARTFACTO E2E
    CONSEJO & AUDITORÍA
    abril de 2021 - enero de 2024 (2 años y 9 meses)
    Barcelona, Spain
    - Optimize applications, improve usability and create user-friendly interfaces that enable users to understand how to use complex technical products. Agile, Figma and empathy.
    - Collaborate closely with developers, PMs, and stakeholders, and mentor junior designers.
    User Research y Testing UX Strategy Wireframing y Prototyping Diseño centrado en el usuario Arquitectura de información

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Formación

  • Product Analytics
    The Hero Camp
    2025
  • Digital Product Manager, Diseño multimedia
    The Hero Camp
    2022
    Digital Product Manager, Diseño multimedia

Conjunto de habilidades profesionales

Categorías