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Experiencia
- Endrington – Luxury SpiritsMarketing Internfebrero de 2026 - Hoy (5 meses)Madrid, Spain• ● Design competitor social media analyses and compile best practices into strategic presentations to inform brand creative direction.• ● Develop mood boards to support the creative vision for press launch events, ensuring alignment with brand identity and aesthetic.• ● Build and maintain a project tracker for The Macallan Lyra launch, coordinating timelines and deliverables to support the successful execution of a key brand activation.
- OBAH StudioSocial Media Strategy and Brand Strategy Interndiciembre de 2024 - diciembre de 2025 (1 año)New York, NY, USA• ● Designed insight-led content strategies incorporating strategic CTAs, increasing external link taps by 57.1% and profile visits by 63.3%.• ● Created content for client social media channels, including behind-the-scenes coverage and AI-generated imagery to support campaign storytelling while strengthening brand engagement.• ● Wrote website copy for 3+ clients, ensuring tone, language, and storytelling remained aligned with each brand's identity.
- Newlink Communications Group - Consulting and CommunicationsBrand Strategy Internjulio de 2024 - diciembre de 2024 (5 meses)Madrid, Spain• ● Analyzed social performance and brand mentions using social media listening tools to deliver actionable insights that informedcampaign direction.• ● Conducted competitor benchmarking and market research across multiple industries, identifying consumer trends andopportunities to strengthen client positioning.• ● Designed strategic reports and presentation materials that translated research findings into creative recommendations for clientcampaigns.
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Formación
- Bachelor in Communication andIE UNIVERSITY2026Bachelor in Communication and