Carolin Vogler

Shaping the LUSINI brand in the Spanish market: Responsible for all integrated marketing activities and e-commerce projects, I work closely with the CEO on content, sales & growth strategies. Coordinated the launch of the Portuguese market. Doubled conversion rate in 2 years, exceeded online sales target by 17% in 2022 & reached record sales in 2023.

• Coordinated daily business of the online shop, SEO, SEA, omni-channel marketing campaigns, e-mail, social media and affiliate marketing

• Led brand launch LUSINI in Spain and its introduction to a B2C target group

• Responsible for Spanish digital redesign and platform launch & Portuguese market entry

• Managed marketing team Spain and Portugal with two direct reports

• Event planning and trade fairs as an instrumental tool in growing the brand's presence

• Preparations for switch from closed shop to marketplace environment

Reactivated the betahaus brand in Barcelona. Maintained active clients throughout Spanish lock-down and worked on pandemic prevention and crisis management during COVID-19

• Designed brand strategy, new digital identity, managing brand guidelines and ensuring consistency across all marketing materials

• Planning and execution of communication activities, brand partnerships and in-house events as well as community management

Artistic residency supported by VERTIGO STARTS programme of the European Commission fostering innovation in arts and science

Co-created textile art pieces based on the research and scientific work of the ChromDesign Team at CRG Barcelona. This interdisciplinary residency aimed to advance exchange and innovation in science and arts as well as find alternative means of communication with the general public. The project was publicly presented and exhibited at 104 Paris in February 2020 as part of the STARTS Residency Days.