David Tortajada

Manage paid social and lead generation campaigns for clients across real estate, healthcare, and professional services industries, overseeing strategy, execution, and performance optimization from Meta Ads through automated lead delivery.

• • Plan and execute paid social lead generation campaigns (Meta Ads, Google Ads) for clients across real estate, healthcare, and professional services, managing audience targeting, ad creative, and conversion tracking

• • Develop platform-specific organic content and social strategy for client brands, adapting tone and format across Instagram, LinkedIn, and Google, and building automation workflows to streamline lead handoff and client reporting

• •Manage content strategy and copywriting across Instagram and LinkedIn for a multi-location healthcare practice, including first-person LinkedIn posts written in the owner's voice

• • Set and maintain platform-specific brand voice guidelines (tone, content types, do's/don'ts) to keep messaging consistent across the practice's social presence

• • Produce video testimonials and patient success content in coordination with clinical staff

• • Directed communications strategy, social media and website management for a nonprofit conservation organization, including public program development