Dufrae Filho

• • Managed high-budget Meta Ads campaigns across multiple sensitive niches (Adult, iGaming, Weight Loss Nutraceuticals).

• • Developed advanced contingency systems to maintain account safety and ensure campaign stability. Generated over R$3M in finance info-products and R$1M in nutraceuticals through strategic scaling. Focused on reducing CPA, increasing CTR, and directing creative production to align with audience psychology and platform trends.

• • Expertise in testing frameworks, campaign optimization, and adapting messaging to comply with policy-sensitive environments.

• • Delivered excellent customer service while preparing and serving specialty coffees.

• • Maintained quality standards and helped improve the client experience through communication and attention to detail.

• • Managed all business operations, including marketing, sales, and logistics.

• • Applied entrepreneurial and creative thinking to attract and retain customers through local campaigns.