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Experiencia
- Cognizant NetcentricSenior Digital Analystmarzo de 2025 - Hoy (1 año y 3 meses)Working for Lufthansa Digital Hangar as a Digital analyst, supporting the development of the new culinary Hub and all airport customer services.
- GTM AnalyticsWeb Analytics Consultantseptiembre de 2022 - Hoy (3 años y 9 meses)Paris, FranceDeveloped my freelance web analytics business in 2024, providing tracking and data services to 15+ SMEs globally on my free time, with a focus on Shopify ecommerce. Managed the entire data chain: from collection and transformation to exploration, visualization, and activation.
- Acierto.comSenior Digital Analystagosto de 2022 - febrero de 2025 (2 años y 6 meses)Barcelona, SpainTasks:• Led GA4 implementation and migration to GTM server-side• Designed and deployed event tracking models• Managed 60+ tracking scripts across platforms• Reconciled online and offline data for business analysis• Ensured data accuracy for A/B testing with VWO• Provided ad-hoc analyses to support stakeholder decision-making• Conducted testing, debugging, and documentation for tracking and analytics solutions
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Formación
- SEO: Keyword Strategy Local SEO Tealium iQ - Product Certification SQL FundamentalsSEO: Keyword Strategy Local SEO Tealium iQ - Product Certification SQL Fundamentals
- Master's degreeIFP - Institut français de presse2017Master's degree