Erika Carranza

Managed 30+ concurrent creative projects across marketing strategy, organic and paid social, video, and Gen-AI production for clients including Stanton Optical and BigCommerce. Owned end-to-end project lifecycle including briefing, scoping, resourcing, budgeting, timeline setting, progress monitoring, quality assurance and final delivery. Coordinated cross-functional communications across teams of designers, creative leads, and motion designers, removing roadblocks to keep projects on track. Partnered with Account Managers to devise account health strategies, improving retention.

Managed 20-25 simultaneous projects with budgets up to $500,000 USD for clients including The Ritz Carlton and Four Seasons. Served as primary point of contact for clients, leading onboarding, kickoff calls, site visits, recurring check ins, and status updates. Led vendor selection, negotiation, scope outlining, quality assurance and ongoing oversight. Coordinated cross-functional communications between engineers, designers, account teams and external partners to ensure alignment and remove roadblocks. Planned and executed project implementations, managing timelines, resource allocation, and delivery milestones. Tracked budgets, invoices, and billing reconciliation to ensure accurate financial records. Supported pre-sales activities including scope definition, effort estimation, and sales-to-delivery handoff.

Planned and delivered integrated media campaigns for clients like M&Ms, 1800 Tequila and The North Face. Monitored project budgets (up to $300,000 USD), managing scope, timelines, and deliverables. Partnered with Account, Creative, Production, and Data teams to ensure strategic alignment. Monitored KPIs through Google Analytics and Search Console, supporting marketing performance. Utilized CRM platforms to track project communications, manage client data, and support sales. Directed a high-performing paid media campaign The Container surpassing by 18%. Implemented Asana to streamline workflows, improving time by 30%.