Fátima Ruiz Duque

Projects for large and small companies internationally (Dubai and Europe) in various design fields such as jewelry and watches, leather goods & fashion products, or graphic design.

- Study the market and competition, competitor offers and market demands to ensure projects remain cutting edge and relevant;

- Design and improvement of selected elements or new collections; from ideation to technique sheets;

- Searching and working with suppliers to guarantee final and approved prototypes, taking care of prototype modifications;

- Create impactful presentations for clients

- Creation of new jewellery collections, watches for current and new collections, and special orders/series (accessories, custom designs, boxes, gifts…)

- In-depth study of main house targets (Japanese and Dubai markets)

- Work out by hand drawing and computer animation (2D and 3D) for new ideas, prototipation and design communication

- Complete projects according to the product development timelines including product concepts, line art, approval stages and brand initiatives

- Ensure the technical and artistic development of the projects thus defined and imagined in accordance with the product specifications and the design brief (Technical sheets and product maps)

- Maintain the highest quality and creative levels reflecting the brand direction and aspiration

- Editorial Features: Prompt response for event publicity inquiries; monitoring of press clippings; graphic layouts and online banners; dissemination of seasonal greeting cards and gifts; photoshoot editions...

- Digital: Research material. Video creation dedicated to product sales, Panerai lifestyle & publicity, social media dealers kits...

- Events: Strong support with the creation of publicity materials.