Federica D.

Owned thefull salescyclefrom prospecting to closing, driving new business

Sales professional with 10+ years of experience across SaaS, FMCG, and premium sectors, currently focused on enterprise software sales. Proven ability to manage the full sales cycle, from prospecting to closing, driving new business acquisition and expanding existing accounts. Experienced in engaging C-level stakeholders, leading complex negotiations, and delivering value-driven solutions. Strong track record in building generating growth

acquisition and expansion within enterprise accounts. Managed complexsales processes involving multiplestakeholders, long sales cycles, and high-value deals. Engaged with C-level executivesto identify businesschallenges and position tailored AI-driven solutions. Builtand maintained strong client relationships, ensuring long-term value creation and accountgrowth. Collaborated with pre-sales, product, and marketing teamsto deliver high impactcommercial proposals. Consistentlycontributed to pipeline developmentand revenue growth through strategic account planning. Maintained accurateforecasting and pipeline management using CRM tools. Generated €1.2M+ pipelinewithin thefirst6–9 monthsthrough outbound and accountdevelopmentactivities. Closed dealswith contractvalues upto€80K– €120KAchieved ~90–110% ofsalestargets in thefirstyear

Provided strategicsales and marketing consultancytovariouscompanies in the FMCG and luxurysectors. Developed tailored commercial strategiesto optimize market positioning and revenue growth. Assisted clients in negotiating key businessdeals and expanding their market presence. Designed and implemented marketing campaigns aligned with business objectives.

Developed and executed trade marketing strategiesto increase brand visibilityand sales performance in the on-trade channel Managed B2B relationshipswith distributors and hospitalityclients Negotiated commercial agreements including pricing, promotions, and product placement Monitored campaign performance and optimized strategies based on KPI analysis