Laura Scivoli

▸ Design-addicted syndrome.

When I stopped looking at product prices at the supermarket because I was too busy studying how the packaging looked or was designed, I realized that something had changed in me and that I would never be the same again.

▸ From prepress to functional design.

I had learned to use Illustrator only a month or so before and it was my third day in the company when I sent the provider the print file for seven pallets of sheets designed to become shopping bags. The audacity or the madness of my former employer allowed me to face all the peculiarities of the packaging from the very beginning, investigating its functionality and its purpose, before thinking about how to make it attractive.

▸ Are we what we know?

I developed transversal competencies linked to each other by a common thread: Communication. Foreign languages, psycho-sociology, design and web communication are part of a baggage that I will never get tired of enriching and feeding. I believe in lifelong learning and I believe that interdisciplinarity is an added value when used conscientiously.

▸ The team in the digital age.

From my early work experiences, my duty and my attitude have been to coordinate groups of people and companies. We weren’t taught that our primary customers are actually the people we work with (co-workers, suppliers or providers). When you're connecting with trustworthy, competent and smart people, no matter whether they are sitting next to you or hundreds of miles away, the result is the same: a close-knit and efficient team.

▸ The phygital age.

To be honest, personally, I have always preferred a physical approach both when purchasing and in interpersonal relationships, but I must admit that the digital world is incredibly useful and is increasingly becoming a part of our everyday life. This is why part of my work consists in monitoring the market and being well prepared for its changes, making sure that my services are always up to date.