Lucas Paissanidis

- Commercial management of 10 distributors and wholesalers across Buenos Aires

- Implementation and follow-up of business plans with clients, ensuring achievement of sales targets

- Execution of commercial agreements (pricing, portfolio, in-store visibility and business development)

- Leadership of client sales teams, providing training and aligning commercial strategies

- Development and monitoring of internal and external KPIs

- Accounts receivable reconciliation and client account control

- Management of a monthly commercial budget of €130,000

- Development, implementation and execution of price lists across all channels and customers.

- Analysis of internal pricing (PI), competitive dynamics and market positioning.

- Design and development of Price-Pack Architecture strategies, optimizing assortment, pack sizes and value propositions by channel Identification of profitability opportunities through data analysis and price elasticity

- Development of ad-hoc tools and analyses to support commercial and financial decision-making

- Preparation and subsequent analysis of the most profitable assortment in Argentina. Through database analysis, contributing value to client relationships

- Working with a multidisciplinary team to find market opportunities, identifying them at Channel/Client/Category level, achieving an increase in profitability.

- Representation and preparation of success cases in Argentina for the Golden Cup at a regional level.