Marcos Contreras Carballada

Technology Strategist with 25 years of international experience in Banking and Retail, driving digital transformation and business growth across Europe and the Americas.

For six years, I served as Group CIO of Pronovias Group, the global leader in bridal fashion with presence in over 90 countries. I led the company’s technology strategy across Digital, Retail, Business Intelligence, Enterprise Applications, and Infrastructure. My work focused on modernizing systems, enabling e-commerce growth, and integrating global operations through scalable digital platforms.

Previously, I was CIO for Percassi Group and KIKO Milano cosmetics in Bergamo, Italy. Percassi develops and manages major Retail brands and partnerships with Nike, Victoria’s Secret, Lego, Armani, Gucci, and Starbucks. I oversaw IT strategy, system integration, and digital initiatives across these diverse businesses, including Real Estate and the Atalanta Serie A football team.

Earlier, I worked in Fashion Retail, collaborating with senior directors to define and execute technology strategies supporting omni-channel growth, process optimization, and demand management. I partnered with executives from brands such as Urban Outfitters, Anthropologie, and Free People to introduce new digital capabilities that enhanced business performance.

Before Retail, I worked in Management Consulting as part of a Technology Practice, defining IT strategies, prioritizing projects, standardizing methodologies, and aligning technology with business goals.

My career began as a software engineer at a startup, leading to a Project Management role at Banco Santander, where I managed post-merger integrations, strategic sales initiatives, and process redesign programs.

Work experience: Madrid, Miami, Philadelphia, Geneva, Milan, and Barcelona.

Dual citizenship: Spain and United States of America