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Experiencia
- Marte GroupMarketing Coordinatorjulio de 2025 - Hoy (1 año y 1 mes)New York, NY, USABoutique marketing and business consulting agency based in New York. I work directly alongside the founder across every stage of client projects, helping deliver cohesive brand and marketing strategies that clients can actually execute.- Participate in client discovery and onboarding calls alongside the founder, helping shape the creative and strategic direction from day one.- Coordinate end-to-end brand and marketing projects: strategy, visual direction, content, email marketing, and sales pages.- Build and manage email marketing campaigns and automated sequences using Flodesk.- Set up and configure sales and landing pages via ThriveCart.- Develop Instagram content concepts and copy tailored to each client's brand voice and target audience.- Contribute to web design direction: mood boards, visual references, and layout feedback.- Coordinate client photoshoots and virtual events: planning, logistics, and creative direction.
- Empresas Villar / Villar CorpMarketing Managerenero de 2024 - junio de 2025 (1 año y 5 meses)Miami, FL, USALed the marketing function for the company, overseeing strategy, content, paid channels, and a small team, bringing more structure and consistency to how the brand showed up across digital channels.- Built and executed integrated marketing strategies across social media, email, and paid channels.- Led a marketing team: set direction, reviewed deliverables, and kept projects moving.- Worked closely with sales to align campaigns with business objectives.- Tracked performance data continuously to refine strategy and improve results.
- Empresas Villar / Villar CorpContent Creator & Data Analystmayo de 2022 - diciembre de 2023 (1 año y 7 meses)Miami, FL, USADual role covering both content production and the analytics side: creating the content, then looking at the numbers to see what landed and what didn't, and using that to keep improving the content strategy over time.- Owned content production for social media, blogs, newsleters, and marketing collateral.- Created graphics and visual assets for campaigns using Canva, with atention to brand consistency and visual storytelling.- Managed email marketing in Mailchimp: list segmentation, campaign builds, and reporting on open rates and CTR.- Pulled weekly and monthly analytics reports to surface trends and inform strategy.- Used CRM and automation tools to set up nurture sequences and personalize customer touchpoints across the full journey.
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Formación
- Bachelor's Degree in MarketingPUCMM2022Bachelor's Degree in Marketing
- Digital Marketing Cert.PUCMM2022Digital Marketing Cert.