Maria V.

Creative Director specializing in brand identity and packaging for beauty, fragrance, and spirits brands. I help founders and companies translate ideas into distinctive brand worlds through concept development, storytelling, and design.

My experience spans fragrance, beauty, wine & spirits, hospitality, and emerging brands, with projects for companies such as Victorinox, Penhaligon’s, L’Artisan Parfumeur, and Christian Louboutin, alongside founders building new brands from the ground up.

My strength lies in conceptual thinking and brand storytelling—developing naming, narrative, and design systems that create meaningful connections across packaging, products, and brand experiences.

Recent work includes identity and label design for mezcal and tequila brands, brand systems and merchandising for hospitality concepts, and packaging for wellness and lifestyle products.

Services

• Brand strategy & concept development

• Brand identity & visual systems

• Packaging design (beauty, fragrance, spirits, wellness)

• Creative direction & art direction

• Brand storytelling & naming

Based in Barcelona, working with clients across Europe, Mexico, and internationally.