Marloes Van Vliet

Bringing awareness to Whisbi's product through content such as social media, copywriting, and blogs. This requires determination what type of campaign needs to be done, creating a budget for the marketing endeavours, crafting a project plan to map out when this content will be released, and overseeing a team who will create the desired content. Building trust and creating conversation with potential customers through events, campaigns, and specific calls to action. Converting potential customers into paying customers for one-time purchases and keeping existing customers loyal through subscription models or add-on purchases.

Creating full funnel content: newsletters, copy for organic and paid campaigns, social media, landing pages, blog posts, ebooks, guides, research papers. Developing new content strategies and leading the digital agencies we are working with in order to achieve the OKRs and get the desired outcome.