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- Palma ColivingImpact-Focused CEO Leveraging AI to Scale Hospitality, Real Estate & Digital BrandsSECTOR INMOBILIARIOagosto de 2019 - Hoy (6 años y 10 meses)Palma de Majorque, EspañaAfter more than 10 years across hospitality, real estate, and brand innovation, I co-founded Palma Coliving with a clear mission: rethink how we live, work, and host, placing people, consciousness, and flexibility at the core of the model.In just a few years, we built and scaled an AI-enabled hospitality & boutique real estate platform as a Founder–Operator, transforming an idea into an internationally recognized phygital (digital + physical) lifestyle brand.Key results & execution highlights:-Scaled the platform from 0 to €1M in revenue, 0 to 12 employees, and 0 to 70% booking automation over 5 years-Operated 45 units across 3 Spanish cities with ~70% blended occupancy, top assets reaching 100% in high season-Reached €15M AUM and €1M raised, while exiting one underperforming asset through disciplined capital allocation-Earned 3 consecutive “Best Nomad Coliving” international awards and 50+ media features-Built strong unit economics: €2,550 average LTV/client, €85 blended ADR, 38-night average stays-Delivered 300% growth with +75% YoY inbound demand (80 → 141 leads/month)-Achieved 95% direct bookings via an owned platform (no OTA dependency)-Maintained 4.67/5 average rating across 250+ reviews, with 26% repeat clients and 36–40% long-stay customers-Built a 23k+ curated community and a 450+ waitlist for upcoming locationsI personally led product, growth, AI automation, operations, and fundraising, while building and managing cross-functional teams across product, tech, marketing, and operations.These results allowed me to master the full growth cycle: strategy, digital & AI-driven marketing, operations, fundraising, and community building.Today, I bring this AI-enabled, execution-first expertise to startups, brands, and investors looking to accelerate growth, strengthen digital positioning, automate key processes, or launch impact-driven real estate and lifestyle projects.
- Chérie chérieDigital Product Manager.ENTRETENIMIENTO & TIEMPO LIBREdiciembre de 2020 - diciembre de 2021 (11 meses)Paris, FranciaChérie Chérie was an innovative premium dating & exclusive events mobile application launched in France, connecting carefully selected profiles around shared values, curated experiences, and high-quality real-life moments (private dinners, members-only events, afterworks, etc.).I led the product and digital strategy, including:End-to-end MVP design and launch (iOS & Android)Definition of the value proposition, user journeys, and experience designManagement of organic growth and digital acquisition (targeted ads, social advertising, influencer campaigns, SEO & ASO)This role allowed me to build strong expertise in product management, digital marketing, and brand building, now directly applicable to my current missions:designing high-impact digital products and community-driven experiences, whether mobile apps, platforms, or hybrid lifestyle brands.
- Gault&MillauDigital Transformation Manager – Gault&Millau (International Media Group)LUJOnoviembre de 2018 - febrero de 2020 (1 año y 3 meses)Courbevoie, FranciaGault&Millau is a premium international media brand present in 15+ countries, renowned for its authoritative selections in fine dining, boutique hospitality, and wine, addressing a high-end global audience.Following the brand’s acquisition in 2019, I joined the new leadership team as Digital Product Manager, with a mandate to drive digital transformation and international brand expansion.Key responsibilities included:Co-leading the group’s digital & data transformation, working directly with Executive Management, international Gault&Millau license holders (15+ countries), and the technical leadership (CTO, lead developers, front/back-end teams, and distributed tech teams)Centralized IT demand & priority management for all international licensees across existing websites and mobile applicationsWriting functional specifications based on headquarters and licensees’ needs to design the new international website and mobile appCoordinating newly formed technical teams in France and abroad, including participation in the recruitment of the CTODefining and implementing a new online monetization strategy for the French marketSupporting investment strategy through the integration and operational steering of international startupsThis role strengthened my expertise in large-scale digital platforms, multi-country governance, data-driven product strategy, and premium brand monetization, at the intersection of media, hospitality, and technology.
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Formación
- MBA IN INTERNATIONAL LUXURY & HOSPITALITY BRANDS MANAGEMENT (Spécialités : Luxury in international business development / marketing / strategy / communication)IEMI-CMH2015