Nicola Lyon

I’m a creative art director (graphic design background) with over 17 years experience crafting punchy marketing, packaging and branding for makeup, skincare and fashion brands around the globe. I’ve led creative across digital, print, and in-store experiences, for clients such as SEPHORA, Credo Beauty, Jones Road, Walmart and helped smaller DTC brands launch in store with huge retailers like Macy's & Douglas.

I've worked both in house and agency side to align brand strategy with re-branding, repackaging, website redesigns, product launch events and photo shoots, and concept multi-platform 360 campaigns, celebrity collaborations, experiential events, huge OOH campaigns, you name it.

Recently I’ve been working as a fractional creative director, helping rapidly growing brands strike the balance between strong brand recognition, consistency and trust while scaling up across markets using performance and retention marketing.

Some other notable brands I’ve worked for during my career: Levi’s, Coca-Cola, Sky, Vodafone, LIDL, Lucozade, Zumba, The Kraken Rum, Free People…