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- VaiProduct Lead, CPO, Co-founderAGENCIAS DE SUBCONTRATACIÓNabril de 2024 - Hoy (2 años y 2 meses)Pre-Seed round, 1-10 employees, B2B SaaS marketplace. Main market - Europe.As a co-founder and the sole Product person on the team, I own the product end-to-end – defining the product strategy for the MVP and beyond, leading execution, setting up analytics, driving customer engagement, establishing sales pipelines, communicating with clients, collaborating with key partners, conducting user interviews, supporting QA, engaging with investors and supporting fundraising.
- Job TodayProduct ManagerAGENCIAS DE SUBCONTRATACIÓNfebrero de 2021 - agosto de 2023 (2 años y 6 meses)Series B, 50-100 employees, B2C hiring in Spain, the UK, and the US.Product Strategy and Execution:• ● Developed a product strategy that aligns with the company's vision and product values, for core user experiences areas: profile quality, communication tools, application processes, and job posting workflows.• ● Owned and managed the roadmap and backlog in these areas, driving successful execution.Core User Experience Enhancement:• ● Identified user needs and problems through qualitative and quantitative research, driving targeted improvements in user experience.• ● Improved user activation rate by 18% through job posting flow optimization and enhancements in trust and fraud prevention.• ● Enhanced user profiles' quality and data accuracy through application flow experiments.• ● Simplified and clarified the in-app chat feature, streamlining the hiring process and improving user engagement metrics.Revenue Growth and User Base Expansion:• ● Contributed to a 2x expansion of the user base and a 3x increase in revenue growth by supporting monetization experiments, closing loopholes in the funnel, and improving the website to leverage digital marketing and SEO. CustomerSatisfaction and Feedback:• ● Boosted review rating from 2.2 to 4.7 stars.• ● Implemented actionable customer feedback using NPS reports.
- NautalProduct Manager, UX & Product designerjunio de 2018 - febrero de 2021 (2 años y 8 meses)Seed round (exited), 50-100 employees, P2P Boat charter marketplace in Europe and LatAm.Product Strategy and Execution:• ● Owned the roadmap and backlog, participating in product strategy creation and driving execution.• ● Clarified and accelerated feature development processes, implementing agile techniques.• ● Gathered and shared product knowledge to empower teams, resulting in a reduction of mistakes, increased velocity of product execution, and smoother customer supportCross-Functional Collaboration and Communication:• ● Established effective cross-functional communication between the tech, marketing, sales, and finance departments, enabling alignment in achieving business goals and efficient management of scarce tech resources.• ● Played a crucial role in navigating and adapting to the challenges posed by the COVID-19 pandemic, implementing survival measures a month ahead of market competition, and contributing to the company's survival.Payment Optimization and integrations:• ● Achieved a +30% lead to sale CVR by integrating Stripe and simplifying the booking process.• ● Saved 90% commission for 50% of Dutch clients through IDEAL payment integration.Sales Growth and Efficiency:• ● Increased Gross Merchandise Value (GMV) by +2% with the addition of an insurance add-on.• ● Reduced balance payment overdue by 70% through the implementation of automatic charging.• ● Improved sales team efficiency by +30% with the introduction of enhanced tools.SEO and Traffic Improvement:• ● Doubled traffic through collaborative SEO improvements with the SEO lead.
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