Oscar Desii

Over the past 12+ years, I’ve built my career in brand management, creative strategy, and business growth, collaborating with some incredible teams and clients. I’ve partnered with agencies and consultancies such as VML, Superunion (formerly Brand Union – WPP), Mucho, and Apartamento, and I also founded my own platform, Fundamento®. Through these experiences, I’ve led brand strategy and design projects for companies including Telefónica, Puig, Coca-Cola, Agrolimen, Panrico, Cuatrecasas, Osborne, Vodafone, Bobo Choses, Antai, Macba Museum, Sonar Festival, and BD Barcelona, achieving recognition with awards such as the ADG Laus. My focus has always been on delivering work that is not only visually compelling but also drives tangible business results.

In recent years, through a company I cofounded (838 STUDIO) I’ve been exploring AI-driven creative workflows, partnering with platforms like Flora and using tools like ConfyUI and low-code AI solutions. Working with the IA HUB in Barcelona and CPP & Affiliate Partnership programs for companies like Freepik or Flora has shown me how AI can amplify creativity, accelerate production, and open new possibilities for brands.

Outside the agency world, I’m deeply involved in my family business, which has been running for over 50 years. I support and worked on business development, digitalization, and operations, and the experience of combining tradition, craft, and innovation informs everything I do creatively.

I also enjoy teaching and mentoring in many BA & Private Schools through Brand & Marketing, which keeps me inspired sharing.

I’m a hardworking and enthusiastic professional, curious by nature, who thrives where creativity, strategy, and technology meet. I’d be thrilled to bring this energy and mindset to any brand, helping push boundaries and create work that truly stands out. I also love solving problems in an agile, results-oriented way, making sure ideas turn into concrete actions that create real, positive impact.