Pascal Pediroda

CEO of Abacchus Startup : -

-Wine App Encyclopedia et biggest Wine Quizz

-Wine Boxes for tasting at home : choose what you want to taste & learn and enjoy with friends !

-Wine Boxes for learning program : the most playful & flexible solution to learn wine Leading Strategy & Growth Leading Operations for eCommerce Financials, communication, Content Management, Copywriting, Growth hacking, and even Software development sometimes :-) Digital marketing tools used : Google Analytics, Google Tag Manager, ahrefs (SEO), SEMRush (SEO), Hotjar, PhamtomBuster, Mailchimp (newsletter, campaigns, mail automation), Affilae (affiliation & backlinks) See below experience for more details about achievements & products developped

Abacchus objective is to change completely the way wine is learned : 97,5% of those who are ready to pay to learn wine do not do it ! Abacchus innovative approach is completely different from classical wine learning schools : Wine learning must be fun and leverage the best way to learn : regular wines comparison: "Taste & learn" is our tagline ! After a lot of analysis of the market & surveys, people find it really cool to learn wine at home, with friends, by comparing wines on a same theme (region, winegrape...), with some online & printed support. #DIY #wineisfun #unabashed #elearning #eductech Abacchus products :

-1) Abacchus wine app : Online Wine encyclopedia & quiz (french content) : 90K download, 35K user sessions / month, 5,8 min / session, 4K MAU, 4,7/5 Android, 4,6/5 iPhone I designed & developed the front end (Balsamiq mockup, Figma more recently, Angular.js/ionic ) & produced the contents. Small evolutions & bug correction on the backend (mySql, PHP, docker) 2) Taste & learn wine Boxes : one-shot wine tasting boxes AND monthly subscription-based learning programs dedicated to a different level of knowledge : 55 one-off packaged wine boxes, 4 subscription-based programs with pedagogical engineering contents : +300 wines sources, 120 liflets & sellable papers , 12 videos, 40 Blog articles Results : + 5000 tasting sold. CSAT : 4.8 / 5. 3) Web shop to sell the wine boxes & subscriptions. 18K User sessions (79% SEO, 9% Abacchus App, 7% affiliation, 3% email, 2% social network). 1% conversion rate Prestashop & Wordpress. Development subcontracted. I did some small evolutions & bug corrections. SEO subcontracted at the beginning & then taken over.