Descripción

Social Media Manager with 5+ years leading content strategy, community growth, and brand

presence, combined with performance marketing and paid media skills for small and business

companies. Grew a brand's Instagram from 1,500 to 40,000+ followers on a limited budget, and

built a platform's entire social presence and visual identity from scratch. Comfortable across the

full content pipeline: strategy, design (Adobe Photoshop, Illustrator, Canva, CapCut), publishing,

community management, and performance reporting. My background in Meta Ads and Google

Ads also means I understand how content performs when boosted or amplified — not just

organic reach, which gives me a full picture of the content-to-result loop. EU citizen (Italian),

available for remote work or relocation across Europe. Advanced English (C1), native Spanish.

Ámbito de especialización en el sector

Idiomas

Español
Bilingüe o nativo
Inglés
Competencia profesional completa

Preferencias de lugar de trabajo

Acepta trabajo presencial

Barcelona (hasta 50 km)

Hogarex
Founder — Product & Marketing
enero de 2025 - Hoy (1 año y 7 meses)
• - Designed, managed and executed user acquisition campaigns through Google Ads and Meta Ads, growing the platform from 0 to 1,300 users in 4 months with a monthly budget of €300 (under €1 cost per acquired user).
• - Conceived and developed a complete web platform built with Bubble.io (no-code), taking ownership of the entire product lifecycle, including architecture, UI design, and user experience.
• - Defined the brand identity and created all graphic design and communication materials from scratch.
• - Implemented automations and integrations using Make, APIs, Claude Code, and other AI tools to optimize lead generation and operational processes.
Freelance
Digital Marketing & Design
enero de 2020 - diciembre de 2024 (4 años y 11 meses)
Independent
• · direct clients and Upwork projects Remote (Argentina / Australia)
• - Managed end-to-end digital marketing projects for different clients across multiple industries, leading the entire process from strategy development and client proposals to execution, optimization, and delivery.
• - Planned, launched, and optimized Meta Ads and Google Ads campaigns focused on lead generation, sales, and audience growth, maximizing performance from limited advertising budgets through continuous optimization.
• - Developed social media growth strategies and created content, graphic design assets, branding materials, and digital marketing campaigns.
• - Managed client relationships directly while overseeing multiple projects simultaneously, adapting solutions to different business goals, industries, and budget levels.
• - Leveraged automation, AI tools, and digital integrations to improve operational efficiency and marketing performance.
Compa Mates @compamates on Instagram
Social Media & Digital Marketing LeadMar
enero de 2018 - enero de 2022 (4 años)
Córdoba, Córdoba Province, Argentina
• - Solely responsible for the brand's Instagram strategy, growing the account from approximately 1,500 to more than 40,000 followers with a very limited advertising budget.
• - Designed and executed the content strategy and organic audience growth initiatives.
• - Managed Meta advertising campaigns with limited budgets, continuously optimizing targeting and creatives to maximize ROAS.
• - Created all graphic design assets and product catalog materials.

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Diploma in Digital Marketing
Universidad Tecnológica Nacional
2019
Meta Certified Digital Marketing Associate
Meta & American Council on Education
2024
Meta Certified Digital Marketing Associate