Quintin Donders

Overlooking the multi-channel business (Wholesale, Digital DTC, Retail) of emerging premium sneakerbrand P448, reporting to the company's CEO based in New York, to help transforming the brand into competitive, global multichannel player in leisure footwear, with an holistic responsibility covering the business and operational efforts of the company, managing the P&L, Wholesale, Digital DTC, Retail, Product, Marketing, and Operations.

• ▪ Facilitated bringing in a new global investor in the brand, bringing 20% of the shares to Loop Capital LLC (the largest US privately owned bank) for EUR 8 Million.

• ▪ Complete restructuring of the Global Sales Network.

• ▪ Worldwide expansion to trading on all continents, with 5 new monobrand stores, 4 new digital marketplaces, and 22 new countries.

• ▪ +68% overall growth rate vs LY.

• ▪ Signed up 14 new business partners.

• ▪ Coordinated the migration of the EU/ROW warehouse to a 3PL close to our production vendors.

Heading the company's Beachwear & Lifestyle business, a strategic growth pillar for the company. Globally responsible for all Design & Product Dev., Merchandising, Marketing and Multi-Channel Sales efforts, and responsible for a division with an autonomous P&L. Managing and defining the Sales Distribution Channel Strategy, Collection Development, working on concepts rather than products, in collaboration with the Product Design and Marketing Teams, defining the Lifestyle and Beachwear range architectures by consumer target, price positioning, and distribution channels.

• ▪ Annual growth rate of 125% (from EUR 8 million in 2022 to EUR 18 million in 2023), aimed to reach EUR 40 million in 2027.

• ▪ From entry price trunks in Decathlon to EUR 700 outerwear in Les Printemps Bd. Hausmann.

• ▪ Assistance in bid preparation for Capvis AG, the leading Swiss mid-market private equity fund, to sell Arena for EUR 400 Million.

Responsible for the overall business of iconic Italian heritage sportsbrand Lotto Sport Italia and its sub-brands, including home market Italy, along all channels (Wholesale, Digital DTC, Retail), together representing a turnover close to EUR 100 million. Managing a multi-cultural team of 6 direct reports and an entire sales force of 82 FTE, coordinating the brands across all business models, managing subsidiaries, agencies, distributors, strategic accounts, the digital business, license agreements through 18 licensees, franchisees, brand collaborations, and stock opportunities. Responsible for the P&L of all businesses in Europe, driving revenues and exploring new business opportunities, achieving Seasonal Bookings Targets to maximize revenue and profitability, and to reposition Lotto in a higher tiering and partnering with Design and Marketing to extend the business towards a solid approach in Lifestyle and Fashion.

• ▪ Average annual turnover growth rate of +8%, gross profit growth rate at +20%.