Ran Yan

•Managed a portfolio of 25 top-performing Chinese cross-border sellers, acting as a strategic advisor on selection, pricing, ads, and account health; delivered consistent GMV growth with 0 seller churn

•Identified expansion opportunities through market analysis and cross-border trend monitoring, translating insights into go-to-market strategies; built a structured selection framework adopted as internal best practice

•Recruited and onboarded new sellers via referrals, BD partnerships, and events, achieving 3–5 new sellers per quarter and ~20% conversion rate

•Led a compliance-focused governance initiative, codifying playbooks for Account Managers to support cross-border sellers entering regulated markets; scaled via chatbot, reducing SLA to <3 days and supporting ~20% seller growth

• • Established a cross-functional capacity governance system, launching a centralized analytics dashboard as single source of truth across 7 different teams and delivery operations, facilitating 1500+ stakeholders. Standardized 20+ operational metrics and built 4 automated data pipelines in Redshift/SQL with QuickSight dashboards for reporting. Combined with

experimental initiatives and deprecation of disrupting adhoc processes, delivered 3% driver excess reduction network-wide.

• • Developed an adaptive capacity release-rate model, forecasting capacity adjustments based on forecast accuracy, volume and driver activeness across all last-mile planning horizons. At Prime Day launch, the model reserved 9% buffer for intraweek planning and delivered 2%+ improvement in capacity forecast accuracy

• • Led a marketplace supply intervention for speed business, adopting a more agile Flex channel offer structure and

optimizing it through programmatic intervention. The initiative expanded offer reach by ~40%, increased fill rates from 14% to 23%, scaled volume share by 200% and reduced speed-business headroom waste from ~6%.

• • Owned centralized intake and prioritization for seller experience initiatives cross markets, consolidating qualitative and quantitative signals (VoC, funnel analytics, competitive benchmarking) into a structured backlog and impact-ranked roadmap. Delivered measurable improvements including JP size localization (95%+ brand accuracy), US SMS registration stabilization (registration success rate 33% → 90%+), and English product name localization (+2% CTR).

• • Led end-to-end redesign of the POIZON Seller App. Designed end-to-end in-APP user flow from Level I to Level IV

pages, collaborated with UI/UX to iterate designs and ran prototype tests with 20 sellers to validate usability, aligned development and QA schedules across teams. The initiative delivered +4 point NPS improvement.

• • Owned Korea market launch from 0→1, building a 3-year NPV model to secure leadership and finance approval for

launch, scaling business to ~16M USD annual revenue and expanding the team from 2 members to a 10-member international team. Key enablement actions include: seller opportunity tool, online BD events, and targeted fee promotions.

• • Led local BD enablement for POIZON's US seller expansion, supporting the shift from predominantly Chinese-overseas sellers (~90%) to local US sellers by training newly hired BD managers (ex-StockX / GOAT), building initial pipeline databases, and preparing standardized business review and seller pitch materials.