Descripción

I am a CMO and marketing leader specialised in B2B SaaS, growth marketing and digital marketing strategy. I help companies design and run their go-to-market (GTM), build predictable demand generation engines and improve conversion rate (CRO) across the whole funnel – from acquisition to revenue and retention.

I have 10+ years leading SaaS marketing, eCommerce and full-funnel performance marketing: paid media, CRM, lifecycle, content, SEO and brand. My focus is always the same: turn brand and traffic into qualified pipeline, and pipeline into revenue, with clear KPIs (CAC, LTV, payback, lead-to-sale conversion).

What I can help you with:

Go-to-market / launch strategy for B2B SaaS products and features

Growth & demand generation: paid acquisition, lead generation, inbound/outbound mix

Conversion Rate Optimisation (CRO) and funnel optimisation: from landing pages to sales hand-off

Brand, positioning and messaging that support performance and sales

Sales & marketing alignment: playbooks, scoring, handover and reporting

Typical projects:

Growth and marketing audit with a clear 90-day action plan

GTM and launch plan for new SaaS products or market entries

CRO and funnel diagnostic to improve conversion and reduce CAC

Fractional CMO / marketing leadership a few days per month

If you need a senior profile to bring structure, focus and results to your SaaS / digital business, I can help you design the strategy and the roadmap, and work with your team or agencies to execute it.

Idiomas

Español
Bilingüe o nativo
Inglés
Competencia profesional completa
Francés
Competencia profesional básica

Preferencias de lugar de trabajo

Solo teletrabajo

Lleva a cabo sus proyectos principalmente en remoto

TeamSystem España (B2B SaaS)
Head of Marketing
HIGH TECH
agosto de 2025 - Hoy (10 meses)
- One brand. I’m turning several leading companies into one recognizable brand in Spain—with one voice and one standard.

- One plan. A single marketing strategy for PR, paid, SEO and events, clear owners, one calendar, shared goals.

- Customer first. We built a single view of the customer and a CDP to control who we contact, when, and with what message. Less noise, more relevance.

- Many agencies, one direction. One brief and one measurement model so partners pull in the same direction.

- Data decides. A simple, shared dashboard for pipeline and ROI so we double down on what works and stop what doesn’t.

- One team from many companies. I integrated talent from different acquisitions into a transversal team with the same rituals and cadence.
Go-To-Market Strategy (B2B SaaS) Brand & Positioning Strategy Growth & Demand Generation Leadership Full-Funnel Strategy & Revenue Acceleration Conversion Rate Optimization (CRO)
ESIC Business & Marketing School
Associate Professor — ICEMD
EDUCACIÓN & E-LEARNING
abril de 2016 - Hoy (10 años y 2 meses)
Madrid, España
Associate Professor in the Master in Digital Marketing (MMD), with over ten years of experience teaching Marketing Strategy and Operations. I design and deliver practical, real-world content based on current market dynamics, SaaS business models, and performance-driven methodologies. My classes combine strategic frameworks, applied case studies, and executional excellence across the full marketing funnel. I actively mentor students, helping them connect theory with real business challenges and develop a data-driven, customer-centric approach. This role strengthens my ability to identify talent, stay connected to emerging trends, and continuously refine best practices in digital transformation, marketing performance, and go-to-market execution.
TeamSystem
Head of Sales & Marketing
mayo de 2024 - septiembre de 2025 (1 año y 4 meses)
- One revenue engine. I united six acquired businesses into one Sales + Marketing machine with a single funnel and shared targets.

- One go-to-market plan. Inbound, outbound and advisor channel running on one playbook, one calendar and clear ownership.

- Customer first. A single view of the customer to prioritize the right accounts and time our outreach better.

- Focus for the field. BDR/AE specialization, scoring and cadences so sellers spend time where conversion is highest.

- Partners, one direction. Agencies aligned on the same brief and the same KPIs to support pipeline, not vanity metrics.

- Data-led management. Simple dashboards for pipeline, conversion and unit economics so we double down on what works and stop what doesn’t.