Sarah G.

Dirijo un equipo de escritores y expertos en SEO en SGContent, y trabajo con clientes de todo el mundo para ayudarlos a poner sus marcas en palabras. Ya sea que estén buscando sitios web atractivos que los posicionen bien en línea, contenido de blog o una estrategia de marketing digital completa, utilizamos nuestras décadas de experiencia en periodismo y branding para crear y construir la voz de su marca para que puedan conectarse mejor con los consumidores.

Working in both English and Spanish, I spearheaded creative campaigns for global wine and spirits brands.

The agency puts storytelling at the heart of all creative campaigns and I used a strategic approach to craft brand stories, taglines, video scripts and website content for some of the world's leading wine and spirits brands.

All my creative activity was focused on export markets, in particular the US, UK and Europe, and I worked across clients such as Jacob's Creek, Viña Concha y Toro, Casillero del Diablo, VSPT Wine Group, Montes Wines, Bodega Norton, Veuve du Vernay and Familia Torres.

I worked entirely in Spanish, hosting client meetings and presenting creative ideas as well as overseeing all content in English produced by the agency.

During my time at DAf I also studied for my WSET level 1 and 2 awards in wine and spirits, achieving distinction.

I continue to work with the agency on a freelance basis.

As Travel Editor at MailOnline, along with a co-editor, I grew traffic for the travel site by more than 800% in a year, receiving more than 15 million global visitors a month. I built and managed a team of 10 reporters and liaised closely with news desks in the UK, US and Australia to create strong news and features content for MailOnline.

My co-editor and I also launched MailOnline's native commercial content across the US, UK and Australian markets. We worked with clients ranging from BBC America and Bravo to eBay and Sky Living to create online content garnering 400,000 hits per article and reported directly to US CEO Jon Steinberg and UK Publisher Martin Clarke.

El Daily Mail es el periódico de mayor tirada del Reino Unido, de un estilo menos sobrio que el del Daily Telegraph pero con una presencia digital mundial muy importante.

Mi cometido era:

- potenciar la versión digital de la sección de viajes y turismo;

- dirigir un equipo de 10 reporteros y periodistas autónomos;

- idear, en colaboración directa con el presidente ejecutivo, una estrategia comercial global;

- crear contenido para clientes como L’Oreal, Paramount, Sky, BBC

- trabajar de portavoz (incluyendo haciendo entrevistas en español)

Durante este período conseguí aumentar la frecuentación del sitio web en un 800%, alcanzando la cifra de 20 millones de visitas mensuales.