¡Bienvenido al perfil Malt de Silvia !
Localización y desplazamiento
- Localización
- Barcelona, CT, España
- Puede trabajar en tus oficinas en
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- Alrededor de Barcelona y 50 kms
Preferencias
- Duración del proyecto
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- Entre 1 y 3 meses
- Entre 3 y 6 meses
- ≥ 6 meses
- Sector de negocio
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- Arte & artesanía
- Automóvil
- Comercio al por menor
- Consejo & auditoría
- E-commerce
+3 autres
- Tamaño de la empresa
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- 11-49 personas
- 50 - 249 personas
- 250-999 personas
- 1000-4999 personas
- ≥ 5000 personas
Verificaciones
Firmado el código de conducta freelance
Consultar el código
Idiomas
Categorías
Habilidades (10)
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Principiante Intermediario Confirmado
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Principiante Intermediario Confirmado
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Principiante Intermediario Confirmado
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Principiante Intermediario Confirmado
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Principiante Intermediario Confirmado
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Principiante Intermediario Confirmado
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Principiante Intermediario Confirmado
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Principiante Intermediario Confirmado
Silvia en pocas palabras
Experienced professional with a demonstrated track record in managing digital
projects in cross-functional teams. Strong expertise in implementing AI solutions
accordingly to the business objectives. Deep understanding of client experience,
and significant knowledge of machine learning and computer vision technologies.
- Managed CRM and digital projects with a systemic approach, following Agile methodology
- Proven track record in delivering continuous improvements ofthe client experience, streamlining conversion and reducing operating costs.
- Established and maintained CRM projects that improved lead generation and loyalty programs.
- Directed product recommendations projects, with a deep knowledge of Artificial Intelligence applications for ecommerce.
Main areas:
- Digital Project Manager
- CRM Manager
- Business Advisor
Experiencia
Viume
E-commerce
Managing Director
product ideation to the go-to-market. Continuous identification of new
opportunities for future business development and technology adoption.
• Acted as primary coordinator between client's business team and IT team
to efficiently translate business requirements into technical solutions,
• Applied a systemic Agile approach, preparing project status and
productivity reports.
• Performed reseach and analysis on business processes to mitigate risks
and recommend operational changes and new technological
implementations.
Equancy - Equancy
Consejo & auditoría
Digital Marketing and Web Analytics
digital toolkit (brochure download, test drive request,...).
- Developed digital marketing strategies based on UX insights to increase
customer engagement and conversion.
- Adopted competitive benchmarking to suggest conversion improvements
accordingly.
Yoox Net-A-Porter Group
E-commerce
CRM and Digital Marketing
experience, conducing competitive analysis and market research.
- Drove CRM initiatives and oversaw execution of campaigns by continuosly
fine-tuning client segments and product recommendations.
- Managed the go live of the recommendation engine suite (Baynote) and the
CRM engine (Cheetahmail).
BMW Group
Automóvil
Web campaigns and CRM
customers, improving customer experience.
• Segmented and managed customer data for regions, products, programs,
offers and set up appropriate funnels and campaigns within CRM software.
• Delivered of all CRM activities for the business to meet agreed KPIs –
including direct mail, SMS marketing, mobile messaging, loyalty program in
line with marketing calendars.
ROBERTO CAVALLI
Lujo
Retail Marketing
Dynamic CRM).
- Responsible for the training of European stores, creating guidelines and trainings.
- Conducted market research, and competitive analysis.
Recomendaciones externas
Consulta las recomendaciones de Silvia