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Sofia De MiguelSD

Sofia De Miguel

Digital Business Strategy & Project Manager

200 €/día
Madrid, ES
3-7 años

Tiempo medio de respuesta: 1h

Acerca de Sofia

More than 7 years of experience leading different type of Digital Projects in different industries at a national and international level.

👉🏼What I do best:
📢Communicate all types of digital profiles. Manage international and multidisciplinary teams towards one goal.

🗺️ Budget, plan and deliver consistent digital projects in a cost-effective and timely manner.


👉🏼Type of Projects that I have supervised as a Project Manager and Digital Strategiest:
• Creation and redesign of Corporate Websites (for Almirall, Santalucía)
• Creation and redesign of Commercial Apps and internal tools such as Intranets, Dashboards or PowerApps (for Roche, Zoetis etc)
• Developing new Fidelization Programs from scratch (for Mapfre, RCI etc)
• Business Cases
• Sales Strategy & Value Proposal Presentations
• Functional Marketing Automation, CRM & lead management strategies
• Social Media Projects, expert on account launching and account growth
• Service Design host.
👉🏼Industries I have worked for:
💊 Pharmacy
🚙 Automovilistic
📲 Telecommunications
🍺 Beverage
🏦 Finance


  • Español

    Bilingüe o nativo

Solo teletrabajo
Lleva a cabo sus proyectos principalmente en remoto

Experiencia

  • VASS
    Marketing y growth
    HIGH TECH
    agosto de 2025 - Hoy (10 meses)
    “Especialista en growth y marketing digital. Diseño estrategias decrecimiento basadas en datos, activo soluciones digitales y coordino equipos para impulsar proyectos de alto impacto. Aporto experiencia en innovación para acelerar resultados y escalar negocios.
    Tecnología Nuevas tecnologías Consulting Digital Transformation
  • ING Bank
    Product Manager
    BANCA & SEGUROS
    noviembre de 2023 - julio de 2025 (1 año y 8 meses)
    Definir y liderar el desarrollo de productos digitales end-to-end. Identificación de oportunidades de negocio, transformación de necesidades de usuario en soluciones funcionales y coordinación de equipos multidisciplinares para entregar productos escalables y de alto impacto. Priorizo mediante datos, gestiono roadmaps y aseguro que cada iteración aporte valor real al usuario y al negocio.
  • Grupo Asís
    Head of digital services
    CONSEJO & AUDITORÍA
    marzo de 2021 - Hoy (5 años y 3 meses)
    Leading Digital Transformation projects within the company and creating a new area: Digital Services within a well-stablished marketing agency, specialist in serving health firms (within the dental, human & animal health industries- one health)

    -Defining our value proposition, portfolio and go-to market selling strategies for digital services.
    -Redefining end-to-end processes to execute an excellent agency service.
    -Building a new tool stack. Digitizing teams and manual processes
    -Performing design service based workshops in order to leverage client's needs and bring innovation to companies.
    -Executing consulting services that help companies identifying which are the digital projects needed and how to prioritize them.

    Also..
    -Discovering new digital transformation opportunities and technologies within the market. Trends and innovation are my first reading in the morning.
    -Managing a wide network of collaborators and providers.
    -Building a Top Class Digital Team made of digital experts with health industry background (compliance, regulations, knowledge about the healthcare target and technical jargon)

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