Sofia López Ambrosioni

I'm a data-driven product designer passionate about solving challenges and problems in a strategic and innovative way always with one eye looking into the business objectives and the other on the user's purpose.

I love to work with end-to-end projects where I can research, conceptualize and create the solution the client is looking for, making tangible deliveries.

It is very important to align expectations and results before starting to produce, this is why I offer a fisrt approach of the project having a session with the client to understand what is the challenge that is on the table, what is it the business is looking for and what they expect to gain. This gives all of the participants clarity and a schedule of deliveries and expectations.

Once the aim is clear and the stages of the project are set up, it's all hands on the work, using specific apps and design material for research, setting up the strategy, conceptualizing and then full power creating the tangible designs.

The delivery is done on Figma or any format the client is needing with a full documentation on the functionality designed and the elements created.

I have worked with many big companies that were struggeling trying to understand their product and through this methodology we have reached incredible results obteining good user engagement and conversion.