Sofia Trujillo

ui/ux designer and researcher

Trabaja a distancia desde Barcelona

Tarifa aproximada 430 € /día
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Proponer un proyecto El proyecto se dará por comenzado una vez hayas aceptado el presupuesto de Sofia.

Proponer un proyecto El proyecto se dará por comenzado una vez hayas aceptado el presupuesto de Sofia.

Localización: Barcelona, CT, España

Trabajo a distancia: Lleva a cabo sus proyectos principalmente en remoto

Duración del proyecto

≤ 1 mes
Entre 1 y 3 meses
Entre 3 y 6 meses
≥ 6 meses

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Mira qué idiomas habla Sofia

User Experience Design

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User Research

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Figma

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User Testing

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Diseño de producto

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Prototype

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Diseño Web

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Responsive design

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Diseñadora de productos digitales con más de 8 años en la industria.
- Estoy especializada en diseño de interaction, UX e investigación, arquitectura de la información, estrategia de producto y Design systems.
- He trabajado con empresas tan conocidas como Zalando o Marley Spoon, empresas nacidas de WWF en el caso de OpenSC y pequeñas startups.
- He creado aplicaciones móviles usadas por más de 10M. de agricultores en países en desarrollo.
- He ayudado a miles de personas a encontrar el amor de su vida en los EEUU.
- y he ayudado a equipos de producto a encontrar oportunidades de mejora; a integrar investigación y user feedback en su día a día, a crear y mejorar productos de forma rápida y validada con Design Sprints, y mucho más.

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Portfolio solo accesible para usuarios registrados

Unicaja Banco

Senior UX / UI designer - Como freelance

Barcelona

noviembre de 2022 - diciembre de 2022 (1 mes)

Built a UI concept for the loyalty partner program MVP using copy and a new IA that guides the user through the benefits of buying services from Unicaja Banco. By updating the IA and using horizontal scrolling, clustering, filters, and labels that segment the content according to users' mental model, the design scalability is ensured for the next roadmap in 2023 beyond the MVP¶ ¿ Applied new style guide to the designs and design a brand image for the service that represents the next generation of Unicaja Banco.

Dadohr

Senior UX / UI designer - Como freelance

Barcelona, CT, España

septiembre de 2022 - noviembre de 2022 (2 meses)

Ideation sessions to rapidly create and define tangible versions of dashboards and UI elements allowing the main user to focus on the most important tasks and minimize noise to facilitate execution. Developed a cross-data view for managers and team leads that allow them to check employees' onboarding progress for the first time and balance users' privacy with data transparency¶ ¿ Created and led prototype testing that validated that the Dashboard redesign addressed pain points and increase ease of use and task execution by a 100% with current users.

Marley Spoon

Senior UX / UI designer - Como freelance

Barcelona, CT, España

marzo de 2022 - julio de 2022 (4 meses)

Ran and facilitated Opportunity/Problem framework with Stakeholders and UX designers to identify opportunities for improvement and risks of the incremental of the weekly menu from 30 to 120 recipes. Ensured team alignment since the new design affects the Business and Marketing strategy and Warehouse organization for 2022-2023. User flows and UI design elements that allow users to select from a new set of customized recipes based on users' dietary preferences, minimizing cannibalization and improving sorting.

OpenSC

Senior UX / UI designer - Como freelance

Barcelona, CT, España

septiembre de 2021 - mayo de 2022 (8 meses)

Marley Spoon

Senior UX / UI designer - Como freelance

Berlín, Alemania

enero de 2021 - abril de 2021 (3 meses)

Created a design system for the new Marley Spoon android app following Material Design guidelines ' Worked closely with developers, PMs, and designers to identify and take care of low-hanging-fruit fixes in the iOS app to improve the usability of the app while preparing the adaptation to Android. Design Sprint workshop to generate new ideas on how to bring value to customers through the app to help the company switch to a mobile-first business strategy.

Plantix GmbH

Senior UX/ UI designer & Team Lead

abril de 2018 - octubre de 2020 (2 años y 6 meses)

Redesigned the Plantix app according to insights gathered during field trips to India that resulted in a new IA that addressed farmers' mental model and their tech literacy. Owned the company's Research Strategy, supervising and teaching UX researchers. Maintained UX Roadmap while communicating UX strategy and progress to stakeholders. The churning rate decreased by 40%. Increased engagement and user satisfaction reflected in Playstore reviews, mouth to mouth recommendations, resulting in 20% more organic traffic. After the IA redesign, the app reached an all-time record crop images number per user; yoy increase of 189%.

Spark Networks GmbH

Mid UX/ UI designer & Team Lead

Berlín, Alemania

octubre de 2017 - mayo de 2018 (7 meses)

Advocated for a User Centric Design approach in the company and was responsible for creating the foundations for the new UX team and support of the junior designer and researcher. Implemented design feedback rounds to help visual designers to improve their work and teach them how to apply UX principles. Managed the UX roadmap and closely contribute to the Product Platform strategy. UX Design and creation of a Design System for a white-label app project with a focus on micro-interactions.

ZALANDO SE

Junior, Mid UX/ UI designer

Berlín, Alemania

agosto de 2015 - septiembre de 2017 (2 años y 1 mes)

Optimized buying process between partners and Zalando employees by integrating for the first time a cross-functional UX team structure. Advocated UX practice and coached PM and devs on how to work together using Lean UX Design mindset and Design Sprint methodology. Design of internal tools based on rapid cycles of low fidelity testing and user research to improve UI and UX of high data-driven B2C tools. Redesigned the tools to help Zalando employees save up to 60% of their time spent in a walk around. Freeing them to do more creative buying ' NPS average score increased from 3,8 to 7,5.

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