Sofia Trujillo

I was the solo designer for two of Imminently spin-off companies, driving the design vision and steering the user experience design with seamless implementation through UI design and prototyping. I oversaw the visual aesthetic of the projects, ensuring a cohesive and brand-aligned experience:

- at RoamFree: I designed anEnd-to-End Visa application platform that will help digital nomads across the globe to find, discover and compare the best available visas for them. Created prototypes to gather user and stakeholders’ feedback on early concepts. Ensured self-explanatory and ready-to-consume derivable for developers. Helped marketing team and funding team with social media campaigns and financial documents (Prospectus) for a successful launch and financial round}

- at Rafi: I designed an End-to-End AI SaaS system that helps companies to gather information about their departmental and human resources, ensuring accesible and memorable onboarding, and helping to keep companies’ knowledge growing while enabling employees to find information quicker to support cross-functional teams}

a Kicked-off a new variables-based design system for Imminently white brand that helps create new software faster, ensuring coherent brand design for multiple applications.

UI/UX design and presentation for a Swedish book e-commerce start-up:

- I developed a Minimum Viable Product (MVP) and high-fidelity prototypes that encompass all the necessary features for a successful initial launch, backed by thorough market research. This presentation at funding rounds greatly assisted Bookbat's CEO in securing financial support.

- I developed a style guide and accompanying documentation to enable the company to seamlessly carry on the work when they decide to hire in-house designers.

Built a UI concept for the loyalty partner program MVP using copy and a new IA that guides the user through the benefits of buying services from Unicaja Banco. By updating the IA and using horizontal scrolling, clustering, filters, and labels that segment the content according to users' mental model, the design scalability is ensured for the next roadmap in 2023 beyond the MVP¶ ¿ Applied new style guide to the designs and design a brand image for the service that represents the next generation of Unicaja Banco.