Acerca de Sofiia
Ucraniano
Bilingüe o nativo
Inglés
Competencia profesional completa
Español
Competencia profesional básica
Polaco
Bilingüe o nativo
Experiencia
- Concepta LLCSocial Media Manager & Brand StrategistE-COMMERCEoctubre de 2025 - mayo de 2026 (7 meses)Belgrade, SerbiaDeveloped and executed social media strategy for the Spanish market launch across Instagram, TikTok, and Shopify, from the brief to published content.Designed brand visual identity and TOV guidelines, ensuring cohesive and on-brand communication across all touchpoints.Sourced and managed micro-influencer and UGC creator partnerships, from briefing and scripting through to performance tracking.Collaborated with design and e-commerce teams to produce campaign assets aligned with conversion goals.
- Aurora Ukraine (4 wellness brands holder)Social Media Manager and Creative LeadE-COMMERCEabril de 2023 - octubre de 2025 (2 años y 6 meses)Kyiv, UcraniaManaged social media presence across 4 consumer brands simultaneously content planning, creative direction, and performance reporting.Built and scaled UGC and affiliate programs, briefing creators and producing brand assets using Figma and Adobe Creative Suite.Developed KPI frameworks and performance dashboards to continuously optimise content strategy based on engagement and conversion data.Grew into a senior creative role, collaborating with designers and copywriters to elevate output quality across all brands.2.3M+ annual reach · 10–20% MoM audience growth · Amazon Bestseller within 1 month · ROI 110%
- Polski po PolskuSocial Media DesignerEDUCACIÓN & E-LEARNINGfebrero de 2022 - enero de 2024 (1 año y 11 meses)Kyiv, UcraniaDeveloped full organic content strategy for Instagram and TikTok from scratch, content pillars, posting cadence, visual identity, and caption voice tailored to a Polish-speaking audience.Scripted, filmed, and edited short-form video content (Reels, TikToks) optimised for reach and saves, consistently hitting the explore/for-you page.Built automated content production workflows to maintain high publishing volume without sacrificing quality.Analysed performance data weekly to iterate on formats, hooks, and CTAs, improving average watch time and profile visits month over month.
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Formación
- Bachelor in DesignIE University2026It was a comprehensive full 4 year course